UX is the process of researching, considering, designing, and delivering the best possible experience for your app users. User experience can make or break a digital project. If your app is clunky, confusing, or hard to navigate or operate, your users will dump it for one that isn’t—and likely make loud, public complaints along the way.

Storyboards lay out the most straightforward plan of your app. They’re basic sketches of each panel and activity, with annotation explaining how each should work.

Wireframing develops your storyboard into a more sophisticated plan. It combines structure, content, and operation yet is simple, basic, and clean. Wireframes can be hand-drawn or digital.

The next step—prototyping—is a higher fidelity version of your wireframe layout. They include far more detail, often incorporating animations and interactions to illustrate the app’s functions and values.

UI and UX often go hand-in-hand. For the ideal user experience, the interface must present a straightforward and evident route through its processes and features. This combines UX with branding and style guides.

Your app style guide is an extension of your brand style guide, depicting your company’s presentation, voice, and delivery rules. A style guide rules out inconsistencies that could confuse or alienate customers.

All logo styles, types, formats, pre-drawn elements, sounds, and reusable files should be stored in accessible directories to prevent multiple versions, incorrect usage, and wasted time locating necessary items.