Copywriting
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About this service
Summary
What's included
Brand Messaging
I offer a Brand Messaging service that focuses on crafting compelling and consistent messaging for a brand. Strong brand messaging is essential for creating a clear and memorable brand identity that resonates with customers. I work with my clients to develop a brand messaging strategy that aligns with their goals and values and resonates with their target audience. I define the brand's voice and tone, ensuring that it is consistent across all communication channels and reflects the brand's personality and values. I create a messaging framework that outlines the key messages and talking points for the brand, ensuring consistency in communication. I craft brand messaging collateral, such as taglines, brand statements, elevator pitches, and mission statements, that effectively communicate the brand's message and values. I develop editorial guidelines that ensure consistency and quality in all brand messaging, including grammar, tone, and style.
Website Copy
I offer a Website Copy service that focuses on creating effective and engaging website copy that drives conversions and builds brand awareness. I work with my clients to develop a website content strategy that aligns with their goals and values and resonates with their target audience. I write effective and engaging website copy that resonates with the target audience, clearly communicates the brand's message and values, and drives conversions. I craft landing page copy that effectively communicates the benefits of the product or service, encourages users to take action, and drives conversions. I create effective CTA (call-to-action) copy that encourages users to take action, such as making a purchase or filling out a form.
SEO (Search Engine Optimization)
I offer a Search Engine Optimization (SEO) service that focuses on optimizing website copy to improve search engine rankings and increase visibility. I conduct keyword research to identify relevant and high-ranking keywords to incorporate into the website copy, improving search engine optimization (SEO). I optimize website copy to include keywords and meta descriptions, improving search engine visibility and click-through rates. I create effective and engaging blog posts, articles, and other content that incorporate relevant keywords and build backlinks to improve search engine rankings. I create a link-building strategy that improves search engine rankings by building backlinks from authoritative websites.
Skills and tools
Brand Strategist
Copy Editor
Copywriter
Grammarly
G Suite
Notion