What's included

• Moodboard

  A moodboard (PNG/JPG) that represents the overall feeling of your brand.

• Primary Logo

  Your primary brand logo in all formats (PNG, SVG, Illustrator, PDF) and all color options.

• Secondary Logo

  A secondary logo that resembles the primary to be used for your brand when needed. Delivered in same formats as primary logo.

• Logo Marks

  Smaller, more concise versions of your logo to be used for brand recognition when the primary and secondary logos do not align with the design. Delivered in same formats as primary logo.

• Color Palette

  Group of colors to be used for all branding materials in the future. (Hex Codes, RBG, CMYK)

• Typography

  Fonts to be used for all branding materials and guidelines for what instances they should be used in.

• Brand Pattern/Icons

  A pattern and/or icons that resonate with the rest of your branding to enhance brand continuity (PNG, SVG, Illustrator, PDF)

• 5 Highlight Icons

  Keep your branding consistent throughout your social media with highlight icons personalized for you.

• 3 Instagram Story Templates

  Story templates that help keep your business looking professional and cohesive.

• Brand Collateral Design (e.g. Business Cards)

  Choose up to 3 different collateral documents to be designed in line with your branding.

• Brand Guidelines Document

  A summary of all branding components and when/where they should be used.