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Advertisement Strategy: Target audience analysis and identification Advertising objectives and goals Campaign messaging and positioning Selection of advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) Ad Creative Development: Ad copywriting tailored to the target audience Visual design and layout of ad creatives Creation of multiple ad variations to test performance Ad headlines and subheadings Call-to-action (CTA) development Ad Campaign Management: Set up and configuration of ad accounts on relevant platforms Ad targeting based on demographics, interests, and behavior Bid management and optimization A/B testing of ad variations Ongoing campaign monitoring and performance analysis Landing Page Consultation: Evaluation of landing page design and user experience Recommendations for landing page optimization A/B testing suggestions to improve conversion rates
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