What's included

• Content Strategy

  Content Strategy Deliverables 1. Content Strategy Document: A strategic roadmap that defines the overall content goals, target audience, core messaging, and tone of voice, with a focus on SEO objectives. 2. Competitor Analysis Report: An analysis of your competitors’ content strategies, including content types, publishing frequency, engagement, and SEO performance. 3. Audience Persona Profiles: Detailed profiles of target audience segments, including demographics, interests, pain points, and preferred content formats. 4. Content Pillars and Topics: A defined set of content pillars or themes aligned with the client’s business goals, plus a list of suggested topics under each pillar. 5. Editorial Guidelines: A document detailing brand guidelines for the tone, voice, language, and style of the content I'll create, ensuring consistency. 6. Content Distribution Plan: A strategy for sharing the content I'll create for you across relevant channels (e.g., social media, email marketing, third-party sites) to increase reach and engagement. 7. KPIs and Metrics for Success: A list of measurable goals and key performance indicators (KPIs), such as organic traffic, click-through rates, keyword rankings, lead generation, and conversions, with benchmarks to evaluate content success.

• SEO Content Writing

  1. Keyword Research Report: A detailed report on target keywords, including primary and secondary keywords, long-tail phrases, and competitive analysis for SEO. 2. Content Calendar: A schedule outlining planned content topics, publishing dates, and keyword targets for each piece of content. 3. SEO-Optimized Articles/Blog Posts: High-quality, fully written, and edited articles, blog posts, or other written content pieces, each optimized for SEO. Each piece should include: - Primary and secondary keywords - Meta titles and descriptions - Internal and external links - Image alt tags (if relevant) 4. On-Page SEO Elements: Fully optimized headings (H1, H2, H3 tags), metadata, and URL structures for each piece of content. 5. Content Revisions: Revisions based on client feedback to ensure content aligns with brand voice and strategic goals.

• SEO Content Management

  1. Content Publishing: Publication of content on the client’s website or platform, ensuring correct formatting and SEO optimization within the CMS (e.g., WordPress). 2. Content Audit Report: A comprehensive audit of existing content to identify areas for improvement, including SEO performance, relevance, and alignment with current strategy. 3. Content Updates & Refreshes: Regular updates to improve the performance of older content, such as optimizing for new keywords, adding updated information, or reformatting for better readability. 4. Content Performance Report: Monthly or quarterly reports on content performance, including metrics like organic traffic, engagement (e.g., time on page, bounce rate), keyword rankings, and conversions. 5. Internal Linking Strategy: Implementation of an internal linking structure that improves site navigation and enhances SEO by connecting related content pieces. 6. Content Archiving Plan: Recommendations for archiving, deleting, or redirecting outdated or low-performing content to keep the website fresh and relevant.

• Additional Deliverables

  1. Monthly Progress Reports: A consolidated report summarizing activities, results, and upcoming content plans, ensuring transparency and regular updates. 2. Project Timeline and Milestones: A timeline for all deliverables, with clear milestones to track progress and maintain accountability. 3. Performance Review and Adjustments: Periodic reviews (e.g., quarterly) of the content strategy and SEO results, with recommendations for adjustments based on data analysis and client feedback.