Design that's actually shaped by product thinking — not just made to look good in a portfolio.

Most design freelancers will take your brief and turn it into pretty screens. I'll do something different. Before I open Figma, I'll dig into who your users are, what they're actually trying to do, and what trade-offs your product needs to make. Then I'll design around that, so what you ship works, not just looks nice.

I lead the design end to end: research, user flows, wireframes, UI, prototyping.

Here's what we'll cover:

A discovery call to understand your product, your users, and your goals

User flows and wireframes, so we agree on the structure before any pixels move

High-fidelity UI design in Figma, on-brand and ready to build

Interactive prototypes you can test with users or share with investors

Design handoff that developers can actually work from (not "creative" handoffs that need translation)

Iteration rounds based on your feedback, built into the timeline, not extra

This works best for launching a new product, teams redesigning something that's outgrown its original look, or anyone who wants design that's grounded in real product decisions.