Strategic Brand Design

Michaela Metzler

(0)

Starting at

3,800

About this service

Summary

We do a deep dive into your business, goals, current branding and target audience to create a strategy for how your new brand can stand out from your competitors and stay memorable with your ideal client.

Process

Discovery & Brand Strategy - We begin by diving deep into the inner workings of your business to create strategies and visual direction.

Design & Development - We get to work designing your custom brand elements, with your input and revisions along the way.

Delivery & Launch - Upon final approval, we package all of your brand files, create your style guide, and launch your new look!

FAQs

Will you design just a logo?
We don’t believe that a single logo can tell your brand’s full story or set your business up for success for years to come. For that reason, we do not offer logo-only design and only specialize in full brand identities. Trust us, your business will thank you! If you're a new business looking for a smaller investment to get you started, check out our Design Days for a mini-brand option.
What additional expenses should I expect?
A common expense our brand design clients have is purchasing font licenses. For each project, we recommend 3-4 font pairings that compliment your brand. Our goal is to always recommend a combination of both paid and free fonts to keep costs down for your business, but to also set you apart from the competition. Paid font licenses are typically around $30 and they're non-transferable (so we can't share them with you). We can discuss your budget for fonts during your brand design project.

What's included

Logo Suite
Multiple logo variations and brand marks to help your brand gain recognizability.
Custom Illustrations
Hand-drawn to add personality to your brand and stand out from pre-made brands.
Color Palette
A custom-created palette to help evoke a feeling with your ideal client and present cohesiveness across all avenues of your marketing.
Font Stack
Custom-selected brand font styling and hierarchy to enhance and elevate your brand message from social, to print, to website.
Print Design
A business card OR notecard design to expand your brand into beautiful print collateral.
Brand Style Guide
A 30+ page guide that explains how best to use your branding elements, to help you create a cohesive look and feel across all touchpoints.

Example projects