Search Engine Optimization (SEO):

Usually, I perform the next steps:

1) Keyword research, to analyse focus areas, valuable keywords, long-tail keywords - semantic core

2) Examining long-tail keywords and planning how they can be included in blog articles

3) Technical Audit, examine internal linking to create a website structure, so each panel will have a proper naming convention. E.g. all the navigation elements and URL (slug) will consist of relevant keywords, anchor text, etc.

4) Technical SEO roadmap

5) Competitor Analysis

6) Social media Analysis

7) What’s the percentage of students from the UK population who potentially could be interested in our offering? Target audience, personas, audience segmentation, evaluation and examining their intentions.

8) Content strategy based on the above research results

If you need to apply some other optimization techniques, we can explore them and apply them due to the requirements.