What's included

• Manifesto

  The manifesto translates the brand’s essence into words. It’s a declaration of purpose, vision, and values that creates an emotional connection with the audience. My approach ensures that the manifesto is inspiring, authentic, and aligned with the brand’s strategic personality.

• Logo Design

  The logo is the heart of the brand identity. With over 15 years of experience, I design logos that combine aesthetics, meaning, and versatility. Every element is carefully crafted to reflect the brand’s values, ensuring instant recognition and adaptability across all mediums, from digital to print.

• Icons

  Icons act as a universal visual language. I design cohesive sets that communicate clearly while maintaining aesthetic consistency with the brand identity. Each icon is functional, memorable, and adaptable across digital and print contexts.

• Typography

  Typography sets the tone of communication. I select or create typefaces that convey personality, enhance readability, and strengthen the visual identity. Every typographic choice is strategic, ensuring hierarchy, harmony, and consistency across all materials.

• Color Palette

  Colors evoke emotions and reinforce brand perception. I develop palettes that balance aesthetics and functionality, creating memorable, versatile combinations that effectively convey the brand’s values and essence.

• Patterns

  Patterns enrich the visual identity, enhancing recognition and consistency. I create unique patterns that extend the brand’s visual language, suitable for packaging, wallpapers, digital media, and marketing materials.

• Brand Imagery

  Brand imagery is the visual narrative that connects the audience to the brand’s essence. I develop photographic and visual guidelines that convey emotion, style, and storytelling, ensuring every image is authentic and consistent.

• Key Visual

  The Key Visual is the centerpiece of brand communication, capable of synthesizing the identity into a powerful and strategic image. I create pieces that generate immediate impact, recognition, and reinforcement of the brand message in campaigns and presentations.

• Mockups

  Mockups are essential for visualizing the practical application of the brand across various contexts. I present realistic prototypes that demonstrate the consistency and effectiveness of the visual identity, aiding decision-making and reinforcing professionalism.

• Brand Identity Guidelines

  Personalise document all aspects of the brand’s visual and verbal identity — logos, colours, typography, imagery, tone of voice, usage rules — creating a comprehensive manual that ensures consistency across every touchpoint now and in the future.

• Brand Assets Handover

  Pack with all finalised assets (logos in multiple formats, icons, templates, patterns, type files etc.), ready to use in both digital and print media, ensuring you have everything needed to apply the brand identity smoothly and professionally.