Brand Identity Design

Pro

Anderson Rodrigues

Starting at

1,500

About this service

Summary

With 15+ years of experience crafting brands across Brazil, Ireland, Australia, Canada, Italy, Germany, Iceland, the USA, and Spain, I have developed expertise in transforming businesses' ideas into cohesive, memorable brand identities that work seamlessly across digital and physical channels, helping businesses stand out, engage their audience, and reach the next level of growth.

Process

Discovery In this stage, I send a briefing with targeted questions to understand the business essence, its values, mission, audience, competition, and market trends. This ensures all branding decisions are grounded in strategy and that the resulting visual identity resonates meaningfully and stands out.

Moodboard & Visual Direction After the discovery phase, I create 2 moodboards to explore and define distinct aesthetic directions through curated visuals, including colour, texture, photography, and iconography. This aligns style, mood, and emotion before diving into detailed design, ensuring we’re visually speaking the same language.

First Presentation Once the moodboards are approved, I prepare a presentation with two fully developed visual identity proposals. Each includes a colour palette, typography, graphic elements, and imagery, allowing you to compare alternatives and select the strongest direction that balances uniqueness, relevance, and feasibility.

Review Time This stage focuses on collecting feedback from the first presentation and deciding which of the two proposals to move forward with, including necessary adjustments based on your input.

Second Presentation with Revisions The second presentation incorporates all feedback from the first round. Its objective is to finalise the brand direction, including colours, typography, and visual identity elements, preparing the project for the next stage.

Brand Guideline After the final presentation is approved, you will receive a comprehensive brand guideline document covering all aspects of the brand’s visual and verbal identity, logos, colours, typography, imagery, tone of voice, and usage rules, ensuring consistency across all touchpoints.

Brand Assets Handover Alongside the brand guideline, you will receive all finalised assets, including logos in multiple formats, icons, templates, patterns, and type files, ready for both digital and print use, ensuring the brand identity can be applied smoothly and professionally.

What's included

Manifesto
The manifesto translates the brand’s essence into words. It’s a declaration of purpose, vision, and values that creates an emotional connection with the audience. My approach ensures that the manifesto is inspiring, authentic, and aligned with the brand’s strategic personality.
Logo Design
The logo is the heart of the brand identity. With over 15 years of experience, I design logos that combine aesthetics, meaning, and versatility. Every element is carefully crafted to reflect the brand’s values, ensuring instant recognition and adaptability across all mediums, from digital to print.
Icons
Icons act as a universal visual language. I design cohesive sets that communicate clearly while maintaining aesthetic consistency with the brand identity. Each icon is functional, memorable, and adaptable across digital and print contexts.
Typography
Typography sets the tone of communication. I select or create typefaces that convey personality, enhance readability, and strengthen the visual identity. Every typographic choice is strategic, ensuring hierarchy, harmony, and consistency across all materials.
Color Palette
Colors evoke emotions and reinforce brand perception. I develop palettes that balance aesthetics and functionality, creating memorable, versatile combinations that effectively convey the brand’s values and essence.
Patterns
Patterns enrich the visual identity, enhancing recognition and consistency. I create unique patterns that extend the brand’s visual language, suitable for packaging, wallpapers, digital media, and marketing materials.
Brand Imagery
Brand imagery is the visual narrative that connects the audience to the brand’s essence. I develop photographic and visual guidelines that convey emotion, style, and storytelling, ensuring every image is authentic and consistent.
Key Visual
The Key Visual is the centerpiece of brand communication, capable of synthesizing the identity into a powerful and strategic image. I create pieces that generate immediate impact, recognition, and reinforcement of the brand message in campaigns and presentations.
Mockups
Mockups are essential for visualizing the practical application of the brand across various contexts. I present realistic prototypes that demonstrate the consistency and effectiveness of the visual identity, aiding decision-making and reinforcing professionalism.
Brand Identity Guidelines
Personalise document all aspects of the brand’s visual and verbal identity — logos, colours, typography, imagery, tone of voice, usage rules — creating a comprehensive manual that ensures consistency across every touchpoint now and in the future.
Brand Assets Handover
Pack with all finalised assets (logos in multiple formats, icons, templates, patterns, type files etc.), ready to use in both digital and print media, ensuring you have everything needed to apply the brand identity smoothly and professionally.