Strategic Branding for Vision-Led Brands

Mfonobong Emayak

Starting at

1,500

About this service

Summary

Stand out with a cohesive and professional brand identity that tells your story and builds trust with your audience. In this service, I’ll create a complete Brand Identity Kit that reflects your brand’s personality and positions you for long-term success.

Whether you’re launching a startup, rebranding an existing business, or just want to look more polished and credible online, I’ve got you covered. My process includes research, strategic design, and intentional visual development tailored to your goals and industry.

Expect high-quality deliverables and smooth communication throughout. You’ll leave with a brand you can proudly show off and use across all platforms.

Process

Discovery & Brand Questionnaire

I begin with a brief onboarding phase where I learn about your brand, goals, target audience, and competitors. I’ll send you a short brand questionnaire to collect key insights that inform the entire process.

Research & Strategy

I conduct market and visual research to understand industry trends, audience preferences, and differentiators. Based on this, I define your visual direction and brand positioning.

Moodboard & Creative Direction

I present a curated visual moodboard that sets the tone for your identity, including colors, imagery, typography inspiration, and design language.

Concept Development

I create initial logo concepts and explore variations in style, composition, and type. You’ll receive a clean presentation of the top concepts, each explained with rationale.

Refinement & Feedback

Once you select a direction, I refine the design with your feedback. This includes polishing shapes, typography, color application, and ensuring versatility across uses.

Full Brand Buildout

With the final logo locked in, I expand your visual identity to include your full logo suite, color palette, typography system, brand patterns/icons, and any requested assets like business cards or social media visuals.

Brand Guidelines & Delivery

You receive a comprehensive PDF Brand Guideline that shows how to use your logo, fonts, and colors correctly. All design files are organized and delivered in print and digital formats.

FAQs

What do I need to get started?
Once you book the service, I’ll send a quick brand questionnaire. This helps me understand your vision, values, target audience, and goals before beginning the design process.
How long does the project take?
On average, it takes 7–21 business days, depending on the scope and number of revisions. You’ll receive a timeline after the initial briefing.
How many revisions are included?
I offer 2–3 rounds of revisions to refine the brand identity and make sure it aligns with your vision. Additional revisions can be discussed if needed.
What files will I receive?
You’ll receive your logo suite in high-resolution formats (AI, PDF, SVG, PNG, JPG), along with your color codes, font names, and a PDF brand guidelines document. Social media mockups and business card files are also included if part of the package.
Can I request only a logo without the full brand identity?
Yes, I offer standalone logo design as a separate service. However, I recommend the full identity for consistency and a stronger brand presence
What if I don’t like the first concepts?
Design is collaborative. I always start with moodboarding to align visually before moving to concepts. If the first round doesn’t fit, your feedback will guide a refined direction.
Do you design packaging, websites, or other materials?
Yes, I also offer UI/UX design, social media design, video editing, and other creative services. Let me know what you need, and we can create a custom package.
Can I use the designs for commercial purposes?
Absolutely. You’ll have full commercial rights to the final approved designs.
Do you offer refunds?
Due to the custom nature of design work, I don’t offer refunds. However, I ensure a collaborative process to keep you involved and satisfied throughout.

What's included

Logo Suite (Primary, Secondary, Icon)
A flexible set of logos that adapts across different brand needs: Primary Logo: The full logo, including icon + text, used for main brand placements like website headers, signage, etc. Secondary Logo: A simplified version (often horizontal or stacked) used in tighter spaces. Icon/Mark: A standalone symbol or letterform that represents the brand (used for favicons, app icons, social media, etc.).
Color Palette (HEX, RGB, CMYK Values)
A carefully selected set of colors that defines your brand’s visual tone: Primary Colors: Main brand colors used most frequently. Secondary/Accent Colors: Supportive colors to add variety and balance. Provided in HEX (for web), RGB (digital), and CMYK (print) formats.
Typography System (Font Pairings and Usage)
A set of fonts that work together to create a unified voice: Headline Font: Used for titles and key messages. Body Font: Used for paragraphs and smaller content. Accent or Display Font (optional): For stylized or branded phrases. Includes hierarchy, spacing, and usage guidelines.
Brand Moodboard
A visual collage that captures the aesthetic and emotional tone of the brand: Includes textures, color inspirations, sample typography, imagery style, and mood references. Serves as a reference for future designs.
Business Card Design (Print-ready)
Professionally designed business card layout: Front and back design Uses brand colors, logo, and typography Provided in print-ready formats (PDF, 300 DPI, with bleed)
Social Media Brand Mockups
Branded visuals showing how the identity works in real scenarios: Custom Instagram profile view (grid preview or stories highlight) Facebook banner or profile mockup Optional: YouTube cover art or LinkedIn header
PDF Brand Guidelines (for consistent use)
A comprehensive document outlining how to use the brand assets: Logo usage rules (spacing, placement, backgrounds) Color codes Typography usage Dos and Don’ts Example applications

Example projects

AZ Coffee Brand Identity Design

PROJECT UWUS

Duration

2 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Canva

Figma