* An online consultation where we delve into your brand, grasping its core values, principles, and offerings!

* Your dedicated space on Notion to track project progress, share insights, offer feedback, and meet all your branding needs. A comprehensive space for your brand journey and the final deliverables.

* A curated visual guide showcasing inspirations, design concepts, and styles steering your brand's direction.

1 - Logo Variations * Primary Logo: This is the main version of the logo and should be used in most instances where the logo appears. * Secondary Logo: This could be an alternative version of the logo, possibly with different proportions or layouts, to be used in specific cases where the primary logo doesn't fit. * Horizontal and Vertical Versions: Depending on the space available, you might need both horizontal and vertical versions of the logo to ensure flexibility in placement. 2 - Logo Reductions: * Large: Full-size logo for use in large format prints like banners, billboards, and posters. * Medium: Scaled-down version for use in mediums like websites, brochures, and business cards. * Small: Smallest version of the logo for use in favicons, social media icons, and other small-scale applications. 3 - Logo Spacing and Clear Space: * Clear space around the logo to ensure it stands out and isn't crowded by other elements. This helps in maintaining the logo's visibility and impact. 4 - Color Variations: * Full Color: The standard color version of the logo. * One-Color: The logo in a single color, often used in scenarios where full-color printing is not possible or cost-effective. * Reverse/White: A version of the logo designed to be placed on dark backgrounds. 5 - Logo Misuse: * Examples of what not to do with the logo, such as distorting, altering colors, or adding effects that compromise its integrity. 6 - Digital Assets: * High-resolution versions of the logo in various formats (PNG, JPG, SVG, etc.). * Vector files of the logo for scalability without loss of quality (EPS, AI, PDF). Additional Elements: 7 - Patterns, textures, and other graphic elements that can be used in brand materials while maintaining consistency.

* Primary Typeface: The main font(s) to be used in your brand communications system. * Secondary Typeface: Additional fonts that complement the primary typeface, used for subheadings, captions and more! * Typography Guidelines: You will be provided with instructions on font size, weight, line spacing, and other typographic elements to maintain consistency throughout the whole process.

* Creating the essence of your brand with a meticulously curated color palette, designed to evoke emotion, enhance recognition, and maintain consistency across all your brand's touchpoints! * Brief descriptions or mood boards illustrating the psychological effects and associations of each color within the palette, helping to reinforce the brand's messaging and emotional connection with the audience.

* Tailored digital assets and branded visuals to amplify your brand's presence and kickstart your branding journey.

Up to 3 rounds of revisions included in this package.