Strategy & Brand IdentityRozalia Marinescu
When you think about your brand, you probably think about the colors the logo, and the look and feel of your website.
❗But what about the people who work for your company? Do they share your values? Do they have a clear understanding of what makes your product or service unique?
👉At our agency, we know that your brand is way much more than just a logo. It's an identity that reflects who you are as a business and how you want to be perceived by your customers.
We approach branding with three key elements in our minds:
Research - We start with research so we can have a clear understanding of who our client is and what their needs are.
Strategy - Then we use strategy to create a plan for creating the perfect message for the perfect audience at the perfect time.
Creative execution - Finally, we use creative execution to bring those messages to life through everything from social media posts print ads —and everything in between!
What's included
Brand Discovery Process
We’ve got a step-by-step system for creating your brand board.
Custom Mood Board
We take your information and curate a brand mood board with your overall brand aesthetic and color palette.
Logo Inspiration Board
We also create a logo inspiration board letting you in on the direction we are considering going with your brand design. You get to make changes to both this board and the mood board if necessary to make sure we are both comfortable and confident by the time we start designing.
Logo Concept Design
We really take our time exploring design concepts, doing font and color studies, and creating elements that are completely unique to your brand. We flesh out several ideas and present to you 2-3 full brand suites. We present these to you in video format, as if we were sitting together.
Logo Suite
This includes your main logo, secondary logo, and logo mark, and any combinations you may need for your brand. We give you 4 different file types (for print and web) and your logo files in each color of your color palette.
Brand Color Palette
You will receive your full color palette along with the HEX and PMS color codes that can be used to match your colors in both print and digital.
Brand Font Family
We give you your brand fonts along with a detailed guide on how to use them (with recommended sizing, spacing, and hierarchy).
Brand Guidelines
This is the complete “how-to” guide for using your brand files successfully to create a cohesive and curated brand.
Rozalia's other services
Contact for pricing
Tags
Adobe Illustrator
Adobe Photoshop
Brand Design
Creative Director
Graphic Designer
Service provided by
Rozalia Marinescu Bucharest, Romania
Strategy & Brand IdentityRozalia Marinescu
Contact for pricing
Tags
Adobe Illustrator
Adobe Photoshop
Brand Design
Creative Director
Graphic Designer
When you think about your brand, you probably think about the colors the logo, and the look and feel of your website.
❗But what about the people who work for your company? Do they share your values? Do they have a clear understanding of what makes your product or service unique?
👉At our agency, we know that your brand is way much more than just a logo. It's an identity that reflects who you are as a business and how you want to be perceived by your customers.
We approach branding with three key elements in our minds:
Research - We start with research so we can have a clear understanding of who our client is and what their needs are.
Strategy - Then we use strategy to create a plan for creating the perfect message for the perfect audience at the perfect time.
Creative execution - Finally, we use creative execution to bring those messages to life through everything from social media posts print ads —and everything in between!
What's included
Brand Discovery Process
We’ve got a step-by-step system for creating your brand board.
Custom Mood Board
We take your information and curate a brand mood board with your overall brand aesthetic and color palette.
Logo Inspiration Board
We also create a logo inspiration board letting you in on the direction we are considering going with your brand design. You get to make changes to both this board and the mood board if necessary to make sure we are both comfortable and confident by the time we start designing.
Logo Concept Design
We really take our time exploring design concepts, doing font and color studies, and creating elements that are completely unique to your brand. We flesh out several ideas and present to you 2-3 full brand suites. We present these to you in video format, as if we were sitting together.
Logo Suite
This includes your main logo, secondary logo, and logo mark, and any combinations you may need for your brand. We give you 4 different file types (for print and web) and your logo files in each color of your color palette.
Brand Color Palette
You will receive your full color palette along with the HEX and PMS color codes that can be used to match your colors in both print and digital.
Brand Font Family
We give you your brand fonts along with a detailed guide on how to use them (with recommended sizing, spacing, and hierarchy).
Brand Guidelines
This is the complete “how-to” guide for using your brand files successfully to create a cohesive and curated brand.
Rozalia's other services
Contact for pricing