What's included

• Brand Discovery Process

  We’ve got a step-by-step system for creating your brand board.

• Custom Mood Board

  We take your information and curate a brand mood board with your overall brand aesthetic and color palette.

• Logo Inspiration Board

  We also create a logo inspiration board letting you in on the direction we are considering going with your brand design. You get to make changes to both this board and the mood board if necessary to make sure we are both comfortable and confident by the time we start designing.

• Logo Concept Design

  We really take our time exploring design concepts, doing font and color studies, and creating elements that are completely unique to your brand. We flesh out several ideas and present to you 2-3 full brand suites. We present these to you in video format, as if we were sitting together.

• Logo Suite

  This includes your main logo, secondary logo, and logo mark, and any combinations you may need for your brand. We give you 4 different file types (for print and web) and your logo files in each color of your color palette.

• Brand Color Palette

  You will receive your full color palette along with the HEX and PMS color codes that can be used to match your colors in both print and digital.

• Brand Font Family

  We give you your brand fonts along with a detailed guide on how to use them (with recommended sizing, spacing, and hierarchy).

• Brand Guidelines

  This is the complete “how-to” guide for using your brand files successfully to create a cohesive and curated brand.