⤷ Brand Design

Ana Barrera

(0)

Starting at

1,600

About this service

Summary

⤷ Description

This is ideal for small businesses and entrepreneurs who are looking for a new well-structured brand identity or looking to refresh their current one. Together we will create a fresh and inspiring brand that your clients will love!

⤷

We schedule a Kick Off call to get to know each other and talk about your project. In this call we will settle on your expectations for your brand. I will introduce you to your client portal in Notion and how to use it.

In order to start the project you will get a questionnaire to fill out where you will tell me everything I need to know about your business. The story, goals, target audience, likes, dislikes, and more. This will help me in sending me in the correct path for designing your whole brand.

After finishing the logo concept, it will be presented to you and refined if necessary based on your feedback. Once the design concept has been refined and approved, I will put together the rest of your branding for you to approve, where it will include the applications previously agreed upon, graphic elements, etc.

My work system is based in the 1-Concept-Proposal, where I will present to you two mood boards with different styles, and after choosing one that feels closest to your desired outcome, I will work in one logo (and its variations) for you to review.

Once the project has been approved, all files will be released to you along with a brand book and brand board to help you implement your new branding wherever necessary.

What's included

Brand Strategy
I will help define your brand essence in order to determine what is best for your brand visuals according to your mission, vision, purpose, values, target audience, market, etc.
Logo Suite
I will work on a main logo, secondary logo, and icon, for every possible scenario your business may require.
Brand book
A detailed brand book that specifies every guideline to be followed so your brand stays consistent.
Applications
Depending on your needs, I will work on different applications (business card, basic packaging, social media templates, menus, etc) for your brand. This will be agreed upon contract.
Graphic Complements
Patterns, icons, small illustrations, textures, etc.

Example projects