Google Analytics 4 Setup & Event Tracking Strategy

Pro

Igor Khatybov

Starting at

/hr

About this service

Summary

I help businesses understand what users actually do on their websites by setting up GA4 and configuring key tracking events.

You’ll get clean, verified data you can use to make smarter decisions — without digging through broken dashboards or guessing.

FAQs

What kinds of actions can you track?
Common actions include form submissions, button clicks, scroll depth, product views, or downloads — you tell me what matters, and I’ll make it trackable.
Do I need to use Google Tag Manager?
No — but I can use GTM if you prefer a more flexible setup. Let me know what tools you already use, and I’ll guide you from there.
Can I use this for reporting?
Yes — GA4 gives you real-time and event-based reports. I’ll show you how to view the key metrics you care about.

What's included

GA4 Installation & Configuration
I’ll install Google Analytics 4 on your WordPress site (or other platform), configure basic settings, and ensure the tag is firing correctly across key pages.
Custom Event Tracking (2–3 Events)
I’ll define and configure 2–3 custom events that matter to your business — such as form submissions, button clicks, scroll depth, or product views — and verify that they’re tracking properly.
Tracking Strategy Overview
You’ll receive a simple doc or summary explaining which events were tracked, why they matter, and how to view them inside GA4.
Google Tag Manager Integration
If you’re using Google Tag Manager, I’ll configure your GA4 tracking within GTM, ensuring a clean, scalable setup that’s easy to expand later.

Example projects

GA4 Migration and Multi-Platform Analytics Setup

Recommendations

(5.0)

Alan Kofman • hello gravel

Client • Aug 16, 2025

Recommended

Igor is extremely knowledgeable in a wide range of skills needed daily to manage ecom websites. He came into a messy situation and really took the time to ask thoughtful questions and then got straight to work. Has not mattered whether we asked for a quick change to a webpage or a full implementation of a new feature he keeps shows a lot of attention to detail and things get done right the first time every time. He's become a valuable part of our operation.

Skills and tools

Data Analyst

Digital Marketer

Marketing Analytics Specialist