Google Analytics 4 Setup & Event Tracking Strategy

Igor Khatybov

Starting at

/hr

About this service

Summary

I help businesses understand what users actually do on their websites by setting up GA4 and configuring key tracking events.

You’ll get clean, verified data you can use to make smarter decisions — without digging through broken dashboards or guessing.

Process

Kickoff Message – You share your goals, site access, and GA4 property (or I help you set one up).

Tracking Setup – I install GA4, configure 2–3 events, and verify that data is flowing properly.

Testing + Review – You review test events and confirm it’s tracking what matters.

Summary Delivered – I send a simple doc explaining what’s tracked, where to see it, and what it means.

FAQs

What kinds of actions can you track?
Common actions include form submissions, button clicks, scroll depth, product views, or downloads — you tell me what matters, and I’ll make it trackable.
Do I need to use Google Tag Manager?
No — but I can use GTM if you prefer a more flexible setup. Let me know what tools you already use, and I’ll guide you from there.
Can I use this for reporting?
Yes — GA4 gives you real-time and event-based reports. I’ll show you how to view the key metrics you care about.

What's included

GA4 Installation & Configuration
I’ll install Google Analytics 4 on your WordPress site (or other platform), configure basic settings, and ensure the tag is firing correctly across key pages.
Custom Event Tracking (2–3 Events)
I’ll define and configure 2–3 custom events that matter to your business — such as form submissions, button clicks, scroll depth, or product views — and verify that they’re tracking properly.
Tracking Strategy Overview
You’ll receive a simple doc or summary explaining which events were tracked, why they matter, and how to view them inside GA4.
Google Tag Manager Integration
If you’re using Google Tag Manager, I’ll configure your GA4 tracking within GTM, ensuring a clean, scalable setup that’s easy to expand later.

Example projects