Brand Identity Design

Pratyush Satapathy

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About this service

Summary

This package is suitable for both emerging brands and companies looking to rebrand themselves. This not only provides the brand its logo but also the different assets required to make the brand stand out and seem thorough.

Every deliverable is designed with substantial research and iterations of make it market fit and equally competitive. The lasting perception is what we want to go towards.

We will start with 10 or more concepts before settling with our decision and setting the direction of the project.

Process

The whole process is just 4 steps:

Enquiry

Discussing Briefs, Budgets and Timelines

Onboarding

Design and Delivery

What's included

Mood-boards and Creative Direction
Defining the direction of the deliverables while highlighting the visual aesthetics through segregated imagery.
Primary Logo
The Primary Logo is the one which is used in most of the placed and is considered the key identifier of the brand.
Secondary Logo
This provides flexible usage of the logo and acts as a convenient option to replace the primary logo wherever it cannot be used.
Color Palette
The hues of colors and the values that can be used.
Photography Direction
A document that highlights different variation in product photography and model shoots that aligns with the brand messaging.
Typography
The primary and secondary font pairing will be provided along with highlighting the scale of usage.
Brand Guidelines
A well detailed document that highlights the correct usage of all the designed assets includes the logo, color, type etc.
Packaging Designs
Both the product box and outside carton design will be provided.
Stationary Items
The printable item designs like Letterheads, Coffee Mugs, Merch Designs etc.
Files formats (PNG, JPEG, SVG & PDF)
A wide range of files formats of the logo files which will not make you feel short in any requirement and will increase adaptability.