What's included

• Mood-boards and Creative Direction

  Defining the direction of the deliverables while highlighting the visual aesthetics through segregated imagery.

• Primary Logo

  The Primary Logo is the one which is used in most of the placed and is considered the key identifier of the brand.

• Secondary Logo

  This provides flexible usage of the logo and acts as a convenient option to replace the primary logo wherever it cannot be used.

• Color Palette

  The hues of colors and the values that can be used.

• Photography Direction

  A document that highlights different variation in product photography and model shoots that aligns with the brand messaging.

• Typography

  The primary and secondary font pairing will be provided along with highlighting the scale of usage.

• Brand Guidelines

  A well detailed document that highlights the correct usage of all the designed assets includes the logo, color, type etc.

• Packaging Designs

  Both the product box and outside carton design will be provided.

• Stationary Items

  The printable item designs like Letterheads, Coffee Mugs, Merch Designs etc.

• Files formats (PNG, JPEG, SVG & PDF)

  A wide range of files formats of the logo files which will not make you feel short in any requirement and will increase adaptability.