This phase helps develop a solid foundation for further design. We'll explore mission, vision, and values of your brand in order to establish design direction.
We start with a questionnaire with questions about the background of your business and design direction.
I typically ask for Pinterest boards/inspiration pictures during this phase to get a feel for what your vision is for your brand.
PHASE 2: Brand Concepts
This is where the magic happens! Based on research and creative direction from PHASE 1, I begin to design your brand!
You will be presented with 3 different brand concepts. These concepts are presented through a PDF presentation where you can easily review.
PHASE 3: Revisions
Once you have chosen your favorite brand concept, you can provide feedback for revisions/any updates that you desire.
You will receive unlimited revision based on the fixed rate agreed upon. Revisions can continue until your brand is exactly where you desire it to be.
PHASE 4: Completion
After all revisions and you are happy with your brand, all files that you would need will be provided.
In the end, you walk away with a new sense of direction for your brand and direction in order to continue building your business.
I can't wait to work with you! Don't hesitate to reach out!
What's included
PRIMARY LOGO
- this logo will be the primary reflection of your brand
SECONDARY
- an alteration of your primary logo to use in circumstances where the primary logo won't quite work(social media profiles, small spaces, fixed horizontal/vertical spaces, etc.)
COLOR PALETTE
- colors suggested based on brand direction, color psychology, and preference
TYPOGRAPHY SUITE
- a collection of fonts chosen to best represent your brand
BRAND GUIDELINES
- an intentional guide providing information on proper logo usage, color codes, photo suggestions, and typography usage
LOGO/DESIGN FILES
- all files provided upon completion: PNG, PDF, JPG, EPS
This phase helps develop a solid foundation for further design. We'll explore mission, vision, and values of your brand in order to establish design direction.
We start with a questionnaire with questions about the background of your business and design direction.
I typically ask for Pinterest boards/inspiration pictures during this phase to get a feel for what your vision is for your brand.
PHASE 2: Brand Concepts
This is where the magic happens! Based on research and creative direction from PHASE 1, I begin to design your brand!
You will be presented with 3 different brand concepts. These concepts are presented through a PDF presentation where you can easily review.
PHASE 3: Revisions
Once you have chosen your favorite brand concept, you can provide feedback for revisions/any updates that you desire.
You will receive unlimited revision based on the fixed rate agreed upon. Revisions can continue until your brand is exactly where you desire it to be.
PHASE 4: Completion
After all revisions and you are happy with your brand, all files that you would need will be provided.
In the end, you walk away with a new sense of direction for your brand and direction in order to continue building your business.
I can't wait to work with you! Don't hesitate to reach out!
What's included
PRIMARY LOGO
- this logo will be the primary reflection of your brand
SECONDARY
- an alteration of your primary logo to use in circumstances where the primary logo won't quite work(social media profiles, small spaces, fixed horizontal/vertical spaces, etc.)
COLOR PALETTE
- colors suggested based on brand direction, color psychology, and preference
TYPOGRAPHY SUITE
- a collection of fonts chosen to best represent your brand
BRAND GUIDELINES
- an intentional guide providing information on proper logo usage, color codes, photo suggestions, and typography usage
LOGO/DESIGN FILES
- all files provided upon completion: PNG, PDF, JPG, EPS