Digital Marketing is never solved, it requires constant improvement to stay ahead of platforms and your competition.

The foundation of a successful and profitable marketing campaign is it's data collection and analytics. I've yet to meet someone who can improve something that they're not measuring.

While that might sound daunting, it's actually wonderful that good capture & analytics can drive incredible and sustainable lifts.

Is there ANYTHING else in marketing that has only upside and is completely channel-agnostic??