Marketing Analytics Glow Up

Andrew Christo

Starting at

/hr

About this service

Summary

Digital Marketing is never solved, it requires constant improvement to stay ahead of platforms and your competition.

The foundation of a successful and profitable marketing campaign is it's data collection and analytics. I've yet to meet someone who can improve something that they're not measuring.

While that might sound daunting, it's actually wonderful that good capture & analytics can drive incredible and sustainable lifts.

Is there ANYTHING else in marketing that has only upside and is completely channel-agnostic??

What's included

Analytics Audit
I review all of your analytics and either validate or suggest optimal data collection, processing, and reporting.
Find Value
I look at spend & ROI over time across channels and find ways to spend less and make more.
Design Reporting To Repeat
I design a way for your stakeholders to be able to look at the data and repeat what I did above. This may make me a bad consultant, but you shouldn't have to pay me forever!
Improvement Execution Plan
I'll work with stakeholders and come up with a plan of what needs to be done and options for each action: Who? (Could be me, your team, or someone that I find to take over). When? What will it cost? How long will it take? What are the risks? What's the ROI?

Skills and tools

Data Modelling Analyst

Data Scientist

Data Analyst

Data Analysis