What's included

• Brand Strategy

  Develop a strategic plan that outlines the overall direction for the brand's visual identity

• Primary Logo

  The main visual representation of the brand.

• Secondary Logos

  Additional variations or lockups of the primary logo for various use cases.

• Color Palette

  A selection of colors that represent the brand, including primary and secondary colors.

• Typography

  Select fonts that align with the brand's identity and convey the desired tone.

• Brand Patterns/Textures

  Optional patterns or textures that complement the brand's visual identity.

• Iconography

  Custom icons or symbols that align with the brand's identity and values.

• Brand Guidelines

  A comprehensive document outlining rules for logo usage, color schemes, typography, and overall brand presentation to maintain consistency.

• Stationery Design (Optional)

  Business card, letterhead, and envelope designs featuring the new brand identity.

• Social Media Assets (Optional)

  Profile picture and cover photo designs for social media platforms.

• Brand Mockups (Optional)

  Visual representations of how the brand identity will appear in real-world applications such as signage, packaging, and digital interfaces.