My main aim is to create a long lasting & impactful impressions with my designs, ensuring your brand not only looks good but also connects meaningfully with your audience. My process goes beyond just design — I focus on understanding your vision, goals, and audience so the end result feels authentic and aligned with your brand identity.With every project, I aim to create designs that are not only visually striking but also functional and timeless.
My goal is not just to design, get paid and leave your brand in the wild, but to journey with you to ensure that your brand achieves ALL of it's goals to the very end.
What's included
Discovery & Brand Consultation
A virtual one-on-one session to understand your brand’s vision, goals, target audience, and style preferences.
Here you’ll get a summary/creative brief that guides the whole project.
Moodboard & Visual Direction
A curated moodboard showcasing potential colors, typography, imagery, and design styles.
It helps visualize the creative direction before design begins.
Logo Ideation & Concept Development
3–5 unique logo concept sketches/ideas based on the brand strategy.
Includes different design approaches like minimal, bold, illustrative, and so on, so you can choose what resonates best.
Primary Logo Design
A polished and finalized logo design based on your chosen concept.
Delivered in full-color and black & white versions for flexibility.
Secondary Logo / Submark
A simplified version of your logo like icons or monogram, it's perfect for small spaces like profile pictures, app icons, or watermarks.
Typography Selection & Color Palette Development
Curated font pairings (headline, subhead, and body text), provided with usage guidelines for digital and print.
And custom set of brand colors which includes primary, secondary, and accent tones for consistent branding.
Brand Patterns / Graphic Elements
Unique supporting design elements (icons, textures, shapes, or illustrations) that align with your brand identity used for things like marketing materials, social media, and packaging.
Brand Style Guide (Mini Brand Book) - Veryyy Important
A PDF guide that outlines logo usage, clear space, do’s & don’ts, color codes, typography rules, and brand personality. It ensures your brand looks consistent no matter who uses it.
Social Media Kit
Profile pictures, cover photos, and branded post templates for major platforms (Instagram, Facebook, LinkedIn, etc.). It ensures your online presence is on-brand from day one.
Final File Deliverables
High-resolution logo files in multiple formats:
Vector: AI, EPS, SVG (scalable for print & large formats)
Raster: PNG (transparent), JPG (web-ready), PDF
Organized into folders (Logo, Colors, Fonts, Brand Guide, Social Kit).
My main aim is to create a long lasting & impactful impressions with my designs, ensuring your brand not only looks good but also connects meaningfully with your audience. My process goes beyond just design — I focus on understanding your vision, goals, and audience so the end result feels authentic and aligned with your brand identity.With every project, I aim to create designs that are not only visually striking but also functional and timeless.
My goal is not just to design, get paid and leave your brand in the wild, but to journey with you to ensure that your brand achieves ALL of it's goals to the very end.
What's included
Discovery & Brand Consultation
A virtual one-on-one session to understand your brand’s vision, goals, target audience, and style preferences.
Here you’ll get a summary/creative brief that guides the whole project.
Moodboard & Visual Direction
A curated moodboard showcasing potential colors, typography, imagery, and design styles.
It helps visualize the creative direction before design begins.
Logo Ideation & Concept Development
3–5 unique logo concept sketches/ideas based on the brand strategy.
Includes different design approaches like minimal, bold, illustrative, and so on, so you can choose what resonates best.
Primary Logo Design
A polished and finalized logo design based on your chosen concept.
Delivered in full-color and black & white versions for flexibility.
Secondary Logo / Submark
A simplified version of your logo like icons or monogram, it's perfect for small spaces like profile pictures, app icons, or watermarks.
Typography Selection & Color Palette Development
Curated font pairings (headline, subhead, and body text), provided with usage guidelines for digital and print.
And custom set of brand colors which includes primary, secondary, and accent tones for consistent branding.
Brand Patterns / Graphic Elements
Unique supporting design elements (icons, textures, shapes, or illustrations) that align with your brand identity used for things like marketing materials, social media, and packaging.
Brand Style Guide (Mini Brand Book) - Veryyy Important
A PDF guide that outlines logo usage, clear space, do’s & don’ts, color codes, typography rules, and brand personality. It ensures your brand looks consistent no matter who uses it.
Social Media Kit
Profile pictures, cover photos, and branded post templates for major platforms (Instagram, Facebook, LinkedIn, etc.). It ensures your online presence is on-brand from day one.
Final File Deliverables
High-resolution logo files in multiple formats:
Vector: AI, EPS, SVG (scalable for print & large formats)
Raster: PNG (transparent), JPG (web-ready), PDF
Organized into folders (Logo, Colors, Fonts, Brand Guide, Social Kit).