What's included

• Brand Discovery

  • Overall clarity • Customer needs • Pain points • Prioritize goals

• Brand Strategy

  • Brand Positioning • Brand Story / Manifesto • Brand Values + Persona • Taglines • Target Customer Analysis • Competitive Landscape Analysis • Brand Voice + Tone • Brand Look + Feel (3 Moodboards)

• Design

  • Logo Designs (3 options) • Color Palette • Font Family (Primary + Secondary) • Brand Mockup 1: Corporate Stationary • Brand Mockup 2: Social Media • Brand Mockup 3: Website Homepage Design • Brand Style Guide