Content Strategy Architect & SEO Expert

Marcel Le Sueur

Starting at

$

3,000

About this service

Summary

Elevate your digital presence with data-driven content strategy and SEO services from a seasoned expert with over a decade of cross-industry experience. I specialise in crafting comprehensive content strategies that blend technical SEO mastery with engaging storytelling, delivering actionable roadmaps that transform organic visibility and drive meaningful engagement. From in-depth content audits to customised 12-month content calendars, I bring a unique blend of technical precision and strategic creativity, having successfully implemented these strategies across both B2B and B2C landscapes for maximum impact.

Process

Phase 1: Discovery & Analysis (Week 1)
Initial kick-off meeting to align on goals and KPIs
Comprehensive content audit of existing materials
Technical SEO analysis and site assessment
Competitor and market research
Stakeholder interviews for insights and requirements
Phase 2: Strategy Development (Weeks 2-3)
Development of keyword strategy and search intent mapping
Creation of content themes and topic clusters
Building the content strategy framework
Draft content calendar and distribution plan
Internal review and refinement
Phase 3: Implementation Planning (Week 4)
Finalization of 12-month content calendar
Creation of SEO implementation guide
Development of measurement framework
Team training and handover session
Documentation of all processes and guidelines
Phase 4: Launch Support (Week 5)
Strategy presentation to key stakeholders
Q&A session and feedback incorporation
Final delivery of all documents and assets
30-day post-delivery support
Optional: Monthly check-ins and performance reviews
Client Touchpoints:
Week 1: Discovery workshop and stakeholder interviews
Week 2: Progress update and initial findings review
Week 3: Strategy presentation and feedback session
Week 4: Final presentation and implementation planning
Week 5: Handover and training session

What's included

  • Initial Content Audit & Analysis

    - Comprehensive review of existing content performance - Content gap analysis against competitors - Site structure and internal linking assessment - Technical SEO health check report - Current keyword rankings analysis

  • Keyword Strategy Document

    - Primary and secondary keyword mapping - Search intent analysis for target terms - Competitor keyword analysis - Topic cluster recommendations - Content opportunity scoring matrix

  • Content Strategy Roadmap

    - Editorial guidelines and brand voice documentation - Content format recommendations - Channel distribution strategy - Content lifecycle management plan - Resource allocation recommendations

  • 12-Month Content Calendar

    - Monthly content themes - Article topics with keyword targeting - Content type mix (blogs, guides, case studies, etc.) - Publication schedule - Content promotion timeline

  • SEO Implementation Guide

    - On-page SEO checklist - Meta description and title tag templates - Internal linking strategy - Schema markup recommendations - Page optimization priorities

  • Measurement Framework

    - Analytics dashboard setup - Monthly reporting template - ROI tracking methodology

  • Optional Add-ons

    - Content writer briefing templates - Pillar page content outlines

Duration

5 weeks

Skills and tools

Content Strategist

Marketing Strategist

SEO Specialist

Google Analytics

Google Search Console

Industries

B2B
B2C

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