What's included

• Initial Content Audit & Analysis

  - Comprehensive review of existing content performance - Content gap analysis against competitors - Site structure and internal linking assessment - Technical SEO health check report - Current keyword rankings analysis

• Keyword Strategy Document

  - Primary and secondary keyword mapping - Search intent analysis for target terms - Competitor keyword analysis - Topic cluster recommendations - Content opportunity scoring matrix

• Content Strategy Roadmap

  - Editorial guidelines and brand voice documentation - Content format recommendations - Channel distribution strategy - Content lifecycle management plan - Resource allocation recommendations

• 12-Month Content Calendar

  - Monthly content themes - Article topics with keyword targeting - Content type mix (blogs, guides, case studies, etc.) - Publication schedule - Content promotion timeline

• SEO Implementation Guide

  - On-page SEO checklist - Meta description and title tag templates - Internal linking strategy - Schema markup recommendations - Page optimization priorities

• Measurement Framework

  - Analytics dashboard setup - Monthly reporting template - ROI tracking methodology

• Optional Add-ons

  - Content writer briefing templates - Pillar page content outlines