Actionable Measurement: Turn On The Lights!
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About this service
Summary
You are in measurement darkness. Google Analytics and conversion tracking is not setup, not setup properly, or you don't know if they are properly setup!
Then there is the question of what to pay attention to in order to know if your marketing is working or not!
We need to turn on the lights!
What's included
🧭 Measurement Plan
Define the business goals your website must achieve and how they will be achieved. Audit existing tracking setup and define measurement that must be implemented to meet the needs of the business.
👷 Tracking Implementation
Implement Google Tag Manager, Google Analytics, Lead Tracking, Purchase/Ecommerce Tracking
📈 Reporting
Create Actionable Looker Studio Dashboard and/or Explorations in the Google Analytics UI
🧐 Training
Video and Live training on how to use the reporting to figure out what is working and what is not.
