Mariam’s process typically begins by providing the client with a questionnaire to better understand the brand and its desired representation. Mariam will then conduct background research and analyze the competitors and general visual aesthetics, presenting the client with a moodboard that serves as the visual foundation for the design process.

After approval of the moodboard, Mariam can start ideation and brainstorming. It typically takes around 3 to 5 weeks to complete the process, although it usually takes less time.