Branding & Visual Identity
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About this service
Summary
Mariam’s process typically begins by providing the client with a questionnaire to better understand the brand and its desired representation. Mariam will then conduct background research and analyze the competitors and general visual aesthetics, presenting the client with a moodboard that serves as the visual foundation for the design process.
After approval of the moodboard, Mariam can start ideation and brainstorming. It typically takes around 3 to 5 weeks to complete the process, although it usually takes less time.
What's included
Brand Identity
Includes the ideation and concept for the logo, sub-logo, visual elements, typography, colors, and brand collateral.
Moodboard
Designer will send a moodboard based on the questionnaire answers that has 3 directions for the client to choose from
Brand Guidelines
A presentation clarifying your brand’s personality that will help establish what your brand stands for and will create a context for the visual elements in your brand guidelines.
Example projects
Skills and tools
Art Director
Brand Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma