Paid Social Creative Strategy (Performance Ads)

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About this service

Summary

I’m a strategist who understands social behavior, paid media, conversion psychology, and what actually drives performance. I’ve produced for brands like BuzzFeed, Jukin, and FQ, run paid campaigns, and managed creators, editors, and multi-video pipelines. I deliver fast, communicate clearly, and produce work that’s clean, intentional, and aligned with KPIs.

What's included

  • Performance Ad Concepts & Scripts

    Short, punchy concepts built for your target platform and audience. Everything is structured to increase retention, improve click-through, and drive conversions.

  • Full-Funnel Social Video Production

    I handle ideation, shot lists, directing talent, and capturing content (remote or in-person). Every clip is intentional and optimized for social behaviors.

  • UGC-Style Shoots (Creator or Talent)

    Authentic, platform-native content that feels organic but is strategically engineered to perform. Great for DTC, wellness, SaaS, fitness, and lifestyle brands.

  • High-Performance Video Editing (Shortform + Ads)

    Fast, polished edits optimized for TikTok, Reels, Shorts, and Meta ads. Includes pacing, captioning, hooks, iterations, and multiple cutdowns.

  • Creative Testing & Iteration Packages

    Multiple variations of your strongest concepts so you can test hooks, offers, visuals, and pacing for better ROAS.

  • Social-First Brand Storytelling

    Narrative-driven videos that still convert—founder videos, testimonials, behind-the-scenes content, explainer videos, and community-building stories.


Skills and tools

Meta Ads Expert

Digital Marketing Specialist

UGC Creator

CapCut

CapCut

Facebook Ads

Facebook Ads

Instagram Ads

Instagram Ads

LinkedIn Ads

LinkedIn Ads

TikTok Ads

TikTok Ads

Industries

Marketing
Social Media
Professional Services