Paid Social Creative Strategy (Performance Ads) by Ellyse O

Paid Social Creative Strategy (Performance Ads) by Ellyse OPaid Social Creative Strategy (Performance Ads) by Ellyse O

Paid Social Creative Strategy (Performance Ads)

Ellyse O

Contact for pricing

About this service

Summary

I’m a strategist who understands social behavior, paid media, conversion psychology, and what actually drives performance. I’ve produced for brands like BuzzFeed, Jukin, and FQ, run paid campaigns, and managed creators, editors, and multi-video pipelines. I deliver fast, communicate clearly, and produce work that’s clean, intentional, and aligned with KPIs.

What's included

Performance Ad Concepts & Scripts
Short, punchy concepts built for your target platform and audience. Everything is structured to increase retention, improve click-through, and drive conversions.
Full-Funnel Social Video Production
I handle ideation, shot lists, directing talent, and capturing content (remote or in-person). Every clip is intentional and optimized for social behaviors.
UGC-Style Shoots (Creator or Talent)
Authentic, platform-native content that feels organic but is strategically engineered to perform. Great for DTC, wellness, SaaS, fitness, and lifestyle brands.
High-Performance Video Editing (Shortform + Ads)
Fast, polished edits optimized for TikTok, Reels, Shorts, and Meta ads. Includes pacing, captioning, hooks, iterations, and multiple cutdowns.
Creative Testing & Iteration Packages
Multiple variations of your strongest concepts so you can test hooks, offers, visuals, and pacing for better ROAS.
Social-First Brand Storytelling
Narrative-driven videos that still convert—founder videos, testimonials, behind-the-scenes content, explainer videos, and community-building stories.

Skills and tools

Meta Ads Expert

Digital Marketing Specialist

UGC Creator