Product Design (UX/UI)

Pro

Top Independent

Madison Green

Starting at

120

/hr

About this service

Summary

Are you looking for a product design SME? Look no further! Leveraging my proven experience as a design consultant for Fortune 100 companies across multiple sectors, this service is ideal for businesses in sectors like real estate, SaaS, B2B, B2C, and finance, this service is designed to improve the user experience and interface of your digital products. Whether you’re looking to develop a new product or refine an existing one, our expertise in UX/UI design can help you achieve a competitive edge, enhance user satisfaction, and ultimately increase conversions. From dashboards to web apps, I can bring your vision to life.

Process

1. Discovery and Strategy

Client Meeting: Begin with a meeting to understand the client's vision, goals, target audience, and key functionalities desired in the web application.

Market Research: Conduct research to understand industry trends, competitor products, and target audience preferences.

Strategy Development: Define the product strategy, including user personas, user journeys, and the core value proposition of the web application.

2. Ideation

Content Audit: If redesigning an existing product, perform a content audit to determine what to keep, modify, or discard.

User Flows/Information Architecture (IA): Develop the IA to organize the content and features of the web application in a user-friendly manner.

Wireframing: Create low-fidelity wireframes to outline the basic structure of the web application's pages, focusing on layout and UX without yet incorporating visual design elements.

3. Design

Mood Boards: Create mood boards to establish the visual direction, including color schemes, typography, and UI elements.

High-Fidelity Mockups: Design high-fidelity mockups for key pages, incorporating the visual identity and detailed UI elements.

Responsive Design: Ensure designs are responsive, adapting to different screen sizes and devices. Utilize a mobile-first approach, designing for smaller screens before scaling up to tablets and desktops.

4. Prototyping and User Testing

Interactive Prototypes: Develop clickable prototypes that simulate the user interface and interactions of the web application.

User Testing: Conduct user testing with prototypes to gather feedback on usability, aesthetics, and overall user experience. Use findings to refine the design.

Iteration: Iteratively refine the design based on user feedback and stakeholder input, ensuring the solution meets user needs and business goals.

5. UI Development Guidelines and Handoff

Style Guide: Create a comprehensive UI style guide detailing the design system, including colors, typography, grid systems, and UI components.

Design Specs: Provide detailed design specifications for developers, including responsive breakpoints, animations, and interaction details.

Asset Preparation: Prepare and organize all design assets for development, ensuring they are optimized for web use.

If you have a project or deliverables in mind that are not listed in my services, feel free to reach out to me. I'd be happy to chat and see if I can help you achieve your goals. Let's start the conversation today! 🌟

What's included

Design Strategy Document 🗄
If needed, a document outlining the design strategy including user personas and user journeys.
Wireframes and Prototypes 🖼
Low and high-fidelity wireframes, along with clickable prototypes demonstrating key user flows.
Figma File Transfer ➡️
Exported Figma file (.fig) with annotations for the developer for an easy transition into web development.
Style Guide 🎨
A comprehensive guide detailing the visual and interaction design principles, including responsive guidelines.

Example projects

Fortune 500 Projects • UX Design, Product, & Research 🔐

Ascent.ai · B2C SaaS Product Design

Recommendations

(4.9)

Justin Wright • Just Wright

Client • Feb 13, 2025

Recommended

Madison was awesome to work with and the end result was even better. Highly recommend.

Mary Petrino • Whop

Client • Jan 31, 2025

Recommended

Madison is lovely to work with! She meets prompt deadlines and is extremely timely with any Framer request that I have. Madison is collaborative and communicates regularly, friendly, and—most importantly she consistently does great work!

Bobby Scott • Brockberry Branding

Client • May 8, 2024

Recommended

Madison was a perfect collaborator! Not only is she highly technically skilled, but she is a terrific teacher, educating our team on how she fixed our site every step of the way and enabling us to improve the site on our own in the future. She is organized and provided email and video updates outlining her progress for each step of the project. Madison went above and beyond at every opportunity to ensure the success of this project.

Recommended

I've worked with Madi now on three different projects and she has impressed both me and my clients each time. Her technical expertise is matched by her creativity and on top of it all, she is a pleasure to work with. Responsive, collaborative, and imaginative.

Client • Jan 26, 2025

Recommended

Bobby at Brockberry Branding hired Madison and recommends working with them

Client • Nov 29, 2024

Pradyumn Vaishnav

Freelancer • Nov 12, 2024

Recommended

Madison was fantastic to work with, super clear with deliverables and quick to respond, and always sweet in her communication. She really made the project a breeze! Highly recommended.

Recommended

It's always a sweet experience working with Madison!

Freelancer • Jan 17, 2025

Todd Stephenson • roofquotes.com

Client • Nov 1, 2024

Recommended

Madison was a pleasure to work with—extremely professional and attentive to every detail. I highly recommend her!

Recommended

Madison once again crushed it. Highly Recommend

Client • Jan 8, 2025

Oscar Akermo

Client • Sep 17, 2024

Recommended

Love working with Madison. Easy to work with and always great results!

Recommended

Madison is as flexible as she is thorough. Her taste and knowledge in what looks good is impeccable, but her knowledge in what good UX is is what saves me time and time again. Dangerous designer! Highly recommend working with her.

Client • Dec 5, 2024

Cara Ellis

Freelancer • Oct 23, 2024

Recommended

Madi is a dream client - creative, collaborative, communicative and inspiring to work with. If you get the chance to work with her, take it!

Dylan Campbell

Freelancer • Oct 17, 2024

Recommended

Working with Madison is a dream! Her communication, inspiration, and overall collaboration were wonderful. Her vision and insight were next level, and I would love to work with Madison again- and you should too!

Melissa Aurigemma • Exceptional Capital

Client • Oct 6, 2024

Recommended

Madison was super patient through our team's iterative process and provided sounds advice on all our questions!

Jon Fernandez • Ascent.ai

Client • Oct 2, 2024

Recommended

Maddy did a great job tackling an ambiguous project and delivering a workable prototype to solicit feedback from users and think through product design details. Thanks Maddy!

Ashlyn Jackson

Freelancer • Oct 1, 2024

Recommended

Madison was a dream client to collaborate with! She was super insightful and very supportive when it came to bringing her designs to a new life!

Lyon Lay • Thresh Power

Client • Sep 22, 2024

Recommended

Madison was delightful to work with. She was enthusiastic, communicative, and effective. We were working on a tight timeline with a fairly inflexible feature set and she delivered not only on time but also a bunch of extra content.

Cayo O.

Freelancer • Sep 10, 2024

Recommended

Working with Madison was an absolute pleasure from start to finish! She was clear in her vision, brought great energy to every step of the process. I highly recommend working with Madison—she’s an absolute gem!

Jasmine Lee • Base

Client • Aug 31, 2024

Recommended

Madison was phenomenal to work with - great at her job, eager to hop in and suggest changes, responsive and a great communicator, and showcased top notch collaborative skills. Would work with Madison again in a heartbeat.

Chelsea Carpenter • Southern Fried Paper

Client • Aug 26, 2024

Recommended

Chelsea at Southern Fried Paper hired Madison and recommends working with them