What's included

• 1. Brand Strategy

  This involves delineating the target audience, identifying the unique selling proposition, crafting brand messaging and visual identity, establishing guidelines for brand voice and tone, and devising a plan for brand activation and engagement. I'll present a comprehensive strategy, analyzing your brand's target audience, competitive landscape, unique selling proposition, and brand personality, culminating in a clear plan for visually representing your brand.

• 2. Creative Direction

  Creative Direction encompasses guiding and overseeing the visual and aesthetic aspects of a project, campaign, or brand. I'll provide mood board inspirations for the brand's color palette, typography, design, texture, and overall visual style. The objective is to ensure all creative elements harmonize with your brand's messaging and objectives, effectively engaging your target audience.

• 3. Logo Mark

  Once the ideal aesthetic is chosen, the next step is crafting a logo that complements and enhances the selected visual style. I'll present logo sketches and collaborate with you to refine the chosen logo until it authentically mirrors your brand identity and aligns with your expectations. This process includes logo sketches, mock-ups, logo marks, word marks, and details on logo colors (RGB and CMYK).

• 4. Brand Guidelines

  A brand style guide is a crucial document defining how a company's brand should be visually presented and communicated across all touchpoints. The brand kit comprises the final logo version, approved color palettes, typography, logo sizing, and restrictions. Additionally, it includes key elements like brand messaging, tone of voice, co-branding, brand story, usage guidelines, and examples of how the brand should be presented in various contexts.