On-page SEO is a set of practices used to optimize a website or webpage for search engine visibility. It involves optimizing the content and structure of a page in order to make it more visible and attractive to search engines. On-page SEO can help you rank higher in organic search results, drive more traffic to your website, and increase your conversions. It involves making sure each page of your website has the right title, meta description, headings, and other elements that make it easy for search engines to understand the content. Additionally, on-page SEO requires you to use keywords strategically in your content to improve your chances of appearing in the top results. With on-page SEO, you can make sure your website is optimized for search engine visibility and success.