A logo-led identity project for new brands, products and ventures that need a strong visual starting point.

The process combines logo development with the essential visual decisions required to make the mark work as part of a real brand: typography, color, composition and supporting graphic elements.

Rather than delivering an isolated logo, we build a compact visual toolkit that gives the identity context, consistency and room to grow.

What’s Included

Discovery and creative briefing

Visual territory and reference direction

2 logo and identity directions

Primary logo

Secondary / compact logo versions

Symbol or monogram when relevant

Color palette

Typography selection

Supporting graphic device

2–3 key applications

Logo usage sheet

Final vector and digital assets