Audit your customer and marketing metrics by Evan OsterAudit your customer and marketing metrics by Evan Oster
Audit your customer and marketing metricsEvan Oster
I have studied with the global subject matter experts on customer and marketing metrics, and I follow their approach.
What's included
Metrics that Drive Marketing ROI
Review multiple sources of data
Integrated analysis of existing customer-centric metrics
Prioritization of current metrics, with emphasis on those driving financial results
Recommendations for additional metrics to better measure Marketing ROI
I have studied with the global subject matter experts on customer and marketing metrics, and I follow their approach.
What's included
Metrics that Drive Marketing ROI
Review multiple sources of data
Integrated analysis of existing customer-centric metrics
Prioritization of current metrics, with emphasis on those driving financial results
Recommendations for additional metrics to better measure Marketing ROI