Audience-Driven Content Writing & Strategy

Rachel Trees

Starting at

450

/wk

About this service

Summary

I specialize in writing and repurposing content for creators and brands looking to grow their audience and engagement. Whether it’s crafting compelling Substack posts, optimizing newsletters for better retention, or reworking long-form pieces into shareable content, I develop content that drives results. My approach is strategic yet creative - I don’t just write; I ensure your content is placed effectively and speaks directly to your ideal audience.

What's included

Newsletter & Substack Writing
Engaging, well-researched content tailored to your audience.
Content Repackaging
Transforming long-form pieces into social media posts, bite-sized insights, or multi-part series.
Audience Engagement Strategy
Developing CTAs, engagement tactics, and content formats that increase reader interaction.
Editorial Support
Helping refine brand voice and messaging for better storytelling.

Example projects

Storytelling Through Substack

Brewing Engagement: Socials for Topia

Raising Awareness: Planned Parenthood Benefit Show

Recommendations

(5.0)

Virginia Hoffman

Client • Feb 9, 2025

Recommended

I hired Rachel to be a lead editor and grant writer for a pilot program that I was sponsoring, called Maroon House, an artist-led health and wellness residency for black and LGBTQ artists. Rachel has a keen eye for details and language, was communicative to the artists and foundations, found new avenues of research and information, and to maintain a flexible and optimistic attitude in the face of the unexpected. And moreover, would lead me to hire her again.

Skills and tools

Content Writer

Article Writer

Blog Writer