Brand Identity Design

Theophilus Turkson

Starting at

500

About this service

Summary

I provide end-to-end brand identity design services that give your business a powerful and consistent presence across all touchpoints. From crafting logos, color systems, and typography to designing packaging, social media templates, and marketing collateral, I ensure every detail reflects your brand’s personality and vision.

What sets me apart is my ability to combine creative design with strategic thinking, delivering not just beautiful visuals, but brand identities that connect with your audience, build trust, and drive long-term growth

FAQs

What is brand identity design?
Brand identity design is the visual and strategic representation of your brand. It includes your logo, colors, typography, imagery, and other elements that make your business recognizable and consistent across platforms
Why does my business need a brand identity?
A strong brand identity helps you stand out in your industry, build trust with your audience, and communicate your values clearly. It ensures that your business looks professional and consistent in all touchpoints
How long does the process take?
The timeline depends on the scope of the project, but typically a full brand identity project takes 2–4 weeks from research to final delivery
What deliverables will I receive?
You’ll receive a complete set of brand assets, including your logo variations, color palette, typography guidelines, and other visual elements. Depending on your package, you may also get stationery, social media templates, packaging, and a brand style guide
Do you provide ongoing support after the project?
Yes, I offer additional support if you need updates, new templates, or extended design services after your brand identity is launched.
Can you also design my website or marketing materials?
Yes, I also offer extended services such as website design, social media graphics, and marketing collateral to ensure your brand identity works seamlessly across all platforms.

What's included

Logo Design
Includes the main logo, secondary variations (horizontal/vertical lockups), wordmark, icon/monogram, and favicon. These ensure the brand has flexible logo options for different applications.
Color Palette
A defined set of primary, secondary, and accent colors with HEX, RGB, and CMYK values. This ensures consistency across print, web, and digital platforms.
Typography
Selection of primary and secondary typefaces, including guidelines for headings, subheadings, and body text. Typography maintains visual harmony across brand communications.
Iconography / Graphic Elements
Custom icons, shapes, or patterns that reinforce brand identity. These can be used across digital interfaces, print materials, and packaging for a cohesive look
Stationery Design
Business cards, letterheads, envelopes, and email signatures. These help establish a professional and branded presence in both physical and digital communications.
Social Media Templates
Branded layouts for Instagram, Facebook, LinkedIn, etc. These ensure posts, stories, and ads remain on-brand and visually recognizable.
Packaging Design
Label design, box or bag design, and product mockups. These create a recognizable shelf presence and communicate the brand identity through packaging
Brand Style Guide
A comprehensive document that outlines logo usage rules, clear space requirements, dos & don’ts, color applications, typography hierarchy, imagery treatment, and even tone of voice. This ensures consistent usage across all touchpoints and by all team members
File Package
Delivery of all brand assets in multiple formats (AI, EPS, SVG, PNG, JPG, PDF). Organized into folders for print, web, and digital use, making it easy for the client to apply branding across platforms.

Example projects

SA COOKS BRAND IDENTITY

Duration

3 weeks

Skills and tools

Graphic Designer

Logo Designer

Packaging Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop