Brand Strategy & IdentitySofia Kozanidou
Thinking first, design second.
Most brands start with a mood board. Ours starts with a question: what do you actually stand for — and for whom?
A brand built on strategy holds. It doesn't need to be refreshed every two years because the market changed, or because the founder changed their mind. It holds because the thinking behind it is solid.
This is a complete engagement for founders and companies ready to do that thinking.
What you get:
A discovery process that surfaces your real positioning — not what you wish you stood for, but what you can credibly own. Most clients arrive with stories. We help them find the argument.
A Direction Page: your positioning, audience definition, and tone of voice in writing — the document every later decision gets checked against.
Two identity directions, each argued from strategy. One developed into a full visual system: logo, typography, palette, and applications.
Brand voice guidelines and key messaging — so the words match the visuals.
Print and digital applications, managed end-to-end when needed.
How we work:
A few clients at a time. Senior attention throughout. The same person who shapes the strategy presents it, answers your questions, and sees it through.
Typical engagement: 6-12 weeks.
Example work
Contact for pricing
Duration1 week
Tags
Brand Designer
Brand Strategist
Web Developer
Service provided by
Sofia Kozanidou Athens, Greece
Brand Strategy & IdentitySofia Kozanidou
Contact for pricing
Duration1 week
Tags
Brand Designer
Brand Strategist
Web Developer
Thinking first, design second.
Most brands start with a mood board. Ours starts with a question: what do you actually stand for — and for whom?
A brand built on strategy holds. It doesn't need to be refreshed every two years because the market changed, or because the founder changed their mind. It holds because the thinking behind it is solid.
This is a complete engagement for founders and companies ready to do that thinking.
What you get:
A discovery process that surfaces your real positioning — not what you wish you stood for, but what you can credibly own. Most clients arrive with stories. We help them find the argument.
A Direction Page: your positioning, audience definition, and tone of voice in writing — the document every later decision gets checked against.
Two identity directions, each argued from strategy. One developed into a full visual system: logo, typography, palette, and applications.
Brand voice guidelines and key messaging — so the words match the visuals.
Print and digital applications, managed end-to-end when needed.
How we work:
A few clients at a time. Senior attention throughout. The same person who shapes the strategy presents it, answers your questions, and sees it through.
Typical engagement: 6-12 weeks.
Example work
Contact for pricing