I have experience with several smaller, start-up companies creating their first website. Most important in a website when you are just starting as a company is that the brand, the voice of your company, comes through and sticks. The goal for your website design is to create something that communicates who you are and why you do what you do. Hereby, it should be clear what you from the start. If customers don't know what you do, they don't know what to buy. Leaving us with 3 pillars to focus on