Brand Identity

Mac Ben

(0)

Starting at

1,400

About this service

Summary

Brand identity refers to the unique set of characteristics and visual elements that distinguish a brand from its competitors. It is the personality, values, and overall image that a brand wants to convey to its target audience. When it comes to crafting brand identity, I play a pivotal role in bringing the intangible essence of a brand into tangible design elements. I usually start by understanding the brand's mission, values, and target market through thorough research and communication with the client. From there, I create visual components such as logos, color palettes, typography choices, and imagery that effectively communicate the brand's core message. They also strive to ensure consistency across all touchpoints by establishing design guidelines and templates that can be used consistently on various platforms. Ultimately, my goal is to create visual representation that resonates with the audience and reflects the values and personality of the brand.

What's included

Logo Design
Main logo plus 3 complimentary brand marks. Logo design is the process of creating a unique visual representation that embodies the identity and essence of a brand or organization.
Brand Tagline
A memorable phrase that encapsulates the essence of a brand, communicates its value proposition, and distinguishes it from competitors.
Typography
Using appropriate fonts, determining font sizes, line spacing, kerning, leading, and overall layout.
Color Palette
I will provide a set of customized colors that are unique to your design.
Packaging Design
Visually appealing and functional packaging for products will be provided.
Social Media Templates
I will be pleased to offer templates for your social media and professional needs.
Grand Guide Book
A well-crafted brand guidebook provides employees, designers, marketers, and other stakeholders with clear instructions on how to accurately represent and promote the brand in all marketing materials, including websites, advertising campaigns, social media posts, packaging design, and more.
Source File
I will provide a source file with all the project elements.
Revisions
I will provide all revisions needed to the client's satisfaction.