Build a distinctive illustration language that your brand can use consistently across product, marketing and communication.

I’ll develop a flexible illustration system around your brand, including visual direction, illustration principles, graphic elements and a set of custom illustrations that can scale across different use cases.

Best for: • Startups and digital products • Brand refreshes • Product teams • Marketing teams • Companies building a new visual language

Typical deliverables: • Visual direction • Illustration style and principles • Custom illustration set • Supporting graphic elements • Application examples • Source files

To get started, I’ll need your brand guidelines or existing visual language, examples of where the illustrations will be used, and an overview of the project goals.