What's included

• Brandbook

  Introduction: An overview of the brand and the purpose of the manual. Brand Story: Context about the brand's origin and evolution. Vision, Mission, and Values: Statements that guide the brand. Visual Identity: Logo: Versions, sizes, and usage rules. Color Palette: Primary, secondary colors, and their applications. Typography: Main and secondary fonts, usage, and restrictions. Graphic Elements: Patterns, illustrations, icons, etc. Applications: Examples of how to apply the identity across different materials. Voice and Writing Style: Guidelines for the brand's written communication. Photography and Images: Photography style that represents the brand. Digital Applications: Guidelines for websites, social media, apps, etc. Usage Standards: Specific rules to ensure brand consistency. Examples and Cases: Demonstration of how the brand is applied in real situations. Contacts and Resources: Contact information and additional resources.