Brand Identity Design

Devina Modi

(0)

Starting at

5,000

About this service

Summary

This package will allow you to take your brand to the next level - with concept-driven strategy, eye-catching visual identities, and digital & Print touch points to match!

Process

Brand Discovery & Strategy

Understand your brand at its core! Through a questionnaire and phone call, we will take a look at your brand's values, tone, and audience and discuss its placement within the market. We will also discuss in detail your deliverables and agree upon a timeline for the project.

Initial Concepts & Mood boards

Now that we have a better understanding of your brand, I will present two different creative directions for the brand, going into detail - exploring colours, textures, and styles. These mood boards will act as a visual playground for you to explore how we can use design and visual identity to lead your brand to its target audience.

Visual Identity Design

Based on the above selection, together we will create a logo for the brand along with defined typography, brand colours, and imagery. This may also include brand patterns, illustrations, and icons.

Brand Guidelines

Our comprehensive brand guidelines will provide you with clear directions on how to maintain brand consistency and cohesion across all touch points. Bringing together the brand strategy and placement, including brand story, core values, and brand personality and its visual identity - how to utilise colours, typography, and logo implementation.

Digital & Print Touch-Points

Utilising a diverse array of assets, encompassing package design and corporate stationery, I ensure that every aspect of your brand collateral is impeccably crafted to captivate your audience from their initial encounter. Your brand will radiate authenticity and allure, leaving a lasting impression on all who engage with it.

Handover & Final Assets

A clean and concise hand-over will allow you to bring all your brand elements together and create an extraordinary brand experience that uplifts and inspires your audience!

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What's included

Client Portal
You will get a client portal (available on Notion) where you can keep up to date on the entire brand process, including meeting notes, deadlines, invoices, and your final deliverables!
Brand Discovery & Strategy Discussion
Through questionnaires and meetings we will create an understanding of the brand needs, and strategy (incl. brand story, tone of voice, target audience, etc.) and accordingly finalize the necessary deliverables. This information will additionally be added to the brand guidelines.
Two Design Concepts & Mood boards
Two creative directions for the brand along with mood boards
Logo Design Suite
Consisting of a primary, secondary, and submark logo with all the brand color variations, in all necessary formats.
Brand Guidelines
A detailed guide to serve as a reference to help ensure brand integrity and consistency. Bringing together details of your strategy and visual identity, (including logo, typography, and color)
Corporate Stationery & Packaging (Optional)
Based on the needs of the brand, we can also add additional stationery or packaging, including business cards, letterheads, and other print collateral.
Social Media Assets & Digital Signage (Optional)
You may also request additional digital signage for the brand ranging from brand elements, illustrations, graphic packs, and other digital assets.
Final Assets & Handover
A comprehensive package of ready-to-use visual elements that will empower your brand's presence across all channels.