What's included

• User research

  All of the quantitative and qualitative data gathered to better understand the user's motivations and pain points.

• Wireframes

  A low fidelity digital sketch/skeletal representation showing key details of the website or application.

• Prototypes

  An interactive sample version of the website or application showing general flow and functionality. This would be used for testing with potential users.

• Microcopy

  Micro content appearing in various places of the website or application. Content like error messages, menu bars and navigation and general placeholder text.

• Competitive Analysis

  Detailed document analysing design solutions of the competition to understand market trends and the user's needs.

• Design System

  A collection of reusable components like colours, icons, buttons etc to create a consistent visual identity of the website or application and also to help make the website development process run smoothly.