What's included

• Logo Suite

  Primary Logo Secondary Logo Icon or Favicon Logo Variations (color, black and white, horizontal, vertical) Color Palette Primary Colors Secondary Colors Accent Colors Color Codes (HEX, RGB, CMYK) Typography Primary Typeface(s) Secondary Typeface(s) Font Files (if applicable) Brand Patterns and Textures Custom Patterns Textures

• Brand Guidelines Document

  Logo Usage (do’s and don’ts) Color Palette Guidelines Typography Guidelines Imagery Style (photography, illustrations) Tone of Voice and Messaging Application Examples (stationery, social media, merchandise)

• Brand Strategy and Analysis

  Brand Mission Brand Vision Brand Tone of Voice Competitor Analysis Target Brand Personality