Mini Brand ▹ Custom Brand Kit

Brooklyn Long

(0)

Starting at

500

About this service

Summary

👋 Looking to develop your brand, but committing to an entire brand identity seems overwhelming? Or, maybe, apart from the essentials, you aren't sure what that identity is yet? Maybe it's too soon to tell what direction your brand will take? Limited budget? Tight deadline?

One thing is certain, you're confident and ready to start building your brand, you just need the right tools to get started.

If this sounds like you, my Mini Brand ▹ Custom Brand Kit option might be exactly what you're looking for! ✨ I want to help you bring your brand to life with a mini brand kit that sets the stepping stones for growth and development, embodies your brand's essence, and stands out in a crowd. This custom brand kit includes a unique custom logo suite, colour palette, typography and font pairings, suggested logo usage, and a social media kit to launch your profiles.

This option is best for

New business owners

Small business owners

Smaller budgets

Brand overhauls

Personal passion projects

Launching with a cohesive brand image

Picking & choosing add-ons!

⭐ Ask about add-ons and extra brand collateral!

▹ Online storefront graphics (Etsy, Shopify)

▹ Stationery design (Business cards, letterheads, etc.)

▹ Extra icons/illustrations

▹ Social media templates

▹ Product/apparel/packaging design and mockups

▹ Basic mockups

▹ Print design (posters, flyers, etc.)

▹ Web graphics/advertisements

▹ Your wild idea

🚀 Send me a message to get started!

📎 Just looking for a logo? Check out my Express Brand ▹ Custom Logo Design package!

Process

01/ Chat & briefing

We'll go over your vision for your brand, what you have in mind for your logo and visual identity, your expectations, ideas, inspirations, and the not-so-fun details (contracts and deposits). You'll also receive a link to a required discovery questionnaire.

02/ Research, Inspo & Concepts

I'll do a deep dive into the industry, your brand's competitors, and target audience, then gather creative inspiration to develop 2 - 3 mood board options from which you can decide on a creative direction.

03/ Logo Suite Design

After a creative direction has been approved, I'll work on developing your custom logo system, which will consist of a primary logo, a secondary logo, and a brand/logomark, including 1 - 2 colour and black and white variations.

04/ Developing the Brand

Once the first draft of your logo system has been approved, I will begin developing your brand's visual identity (colour palette, typography and font pairings, additional icons and/or patterns), brand style sheet, and social media kit.

05/ Revisions

I'll deliver the first draft of your custom brand kit and we'll discuss any revisions. Up to three (3) revisions are complimentary, additional revisions will be charged at an hourly rate.

06/ Delivery!

Logo suite files and social media kit final files are delivered in EPS, JPG, PNG, PDF, and SVG formats (including additional file type requests) via Dropbox or Google Drive, along with your one-page PDF brand style sheet.

What's included

Moodboards & Creative Direction
2 - 3 moodboard options that will help develop the creative direction for your brand.
Logo Suite
Primary logo, secondary/alternate logo, and supporting brand/logomark, including black and white and 1 - 2 additional colour variations.
Brand Style Sheet
A one-page PDF brand "cheat sheet" that outlines basic logo usage, your brand's colour palette, typography and font pairings, and includes a simple guide to using file types.
Social Media Kit
Icons and banners for prominent social media platforms (Instagram, Facebook, LinkedIn) and additional platforms upon request.
Print & Web-Ready Files
EPS, JPG, PNG, PDF, and SVG files are provided via Dropbox or Google Drive. Additional file types can be produced upon request.

Example projects