The Brand Express!! 🚅

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About this service

Summary

Discover the Perfect Logo: Clean, Elegant, and Eye-Catching! Your Brand's New Look is Just a Click Away. Let's Create Something Amazing Together!
Introducing Brand Express - the turbocharger for your brand's visual identity! Say farewell to slow, drawn-out design processes that eat up valuable time. With Brand Express, we propel your brand forward at lightning speed, making sure you never lag behind the competition. Say hello to a bold and impactful visual identity that's ready to conquer the fast-paced world!

Process

Phase 1 – The Branding Outline ( 7 days )
(strategy, positioning and research)
Questionnaire
An in-depth questionnaire aiming to understand you as a founder, the motivations behind your business and your roadblocks and goals.
Research
The logo creation process begins with thorough research to understand the brand, its market, and the potential competitors. This involves analyzing how to differentiate the brand and make it stand out. The research enables us to gain valuable insights that will influence the design of the logo.
Phase 2 – BRAND ACTIVATION (14 days)
(visual identity, brand touchpoints)
Brand identity magic
After deciding the strategic route(s) we want to go with, I will work BTS to build out those 2 complete identities: logo, colors, type, extended applications, and communication.
Brand Identity Presentation
We get on a call to go over the identity options and select the best route to proceed with. We discuss the list of applications that will benefit the brand.
Brand extensions
I will work on refining the selected identity and creating all the additional assets needed for the brand’s different applications. (print collaterals, social media templates, content plan)
Phase 3 – BRAND HANDOFF (3-4 days)
Consistency is key. We want to ensure you’re using your new assets correctly and consistently across all touchpoints. This includes: a comprehensive document on best practices for your assets.
➡️ Final delivery
At this stage, I will prepare the brand guidelines document with all assets and directions to use them.

What's included

  • Logo Suite

    Primary logotype, secondary logotype and a simplified submark.

  • Brand Colours

    Brand color scheme to keep your brand consistent.

  • Brand Fonts

    Brand font scheme to keep your brand consistent.

  • Brand In Action

    Mockups to showcase and share your new branding.

  • Brand Style Guide

    A brand style guide to show the do's and don'ts'


Skills and tools

Brand Designer
Logo Designer
Visual Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Sketch

Industries

Graphic Design

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