A Comprehensive Growth Marketing Strategy for your Business

Benoit Beaulieu

(0)

Starting at

1,500

About this service

Summary

I offer a comprehensive marketing strategy service that audits 4-key areas of your online business, including; your offerings and impact on average-order-value (AOV), your conversion rate (CVR) and conversion rate optimization (CRO), your traffic acquisition (paid and organic), and your customer lifetime value (LTV).

By identifying opportunities for improvement in each of these areas, I help you boost sales, attract quality traffic, and build lasting customer relationships.

Process

I meet with you to gain a better understanding of your business, your current and past initiatives, and your goal outcomes.

I get view access to your relevant tools, including but not limited to GA4, GSC, ad accounts, Shopify analytics, email, etc...

I deliver actionable insights detailing growth opportunities and how to execute on them in each area of your business (AOV, CVR/CRO, Traffic, LTV).

FAQs

Why focus on these areas?
These four areas—offer/AOV, conversion rate, traffic, and lifetime value—are the core levers for driving sustainable growth in e-commerce. By improving how products are presented, optimizing conversion, increasing relevant traffic, and nurturing customer relationships, you create a strong foundation for scaling your business.
How quickly can you deliver?
Delivery times vary depending on the complexity of your business, but generally, I can complete a full audit and provide actionable recommendations within 1-2 weeks. I aim to balance speed with thorough analysis to ensure you get meaningful insights.
What if I don't have the data you need for this audit?
No problem! I can help you identify what data is essential and guide you in setting up simple tracking methods. If needed, we can work with estimates to get started, and refine the strategy as data becomes available.

What's included

Go-to-Market Offer and Average-Order-Value (AOV)
I analyze how your products are presented, focusing on pricing, value propositions, and bundling to optimize your average order value (AOV) and increase customer purchase incentives.
Conversion Rate (CVR)
I evaluate the customer journey and identify areas for improvement to boost the percentage of visitors who complete a purchase, ensuring your site converts effectively, inclusive of conversion rate optimization (CRO).
Traffic
I assess current traffic sources and develop a strategy to drive quality traffic to your store through paid channels, organic efforts, and partnerships that align with your target audience.
Lifetime Value (LTV)
I review your customer retention strategies to help maximize ongoing revenue, focusing on loyalty programs, re-engagement campaigns, and nurturing repeat purchases. This review would include an Recency-Frequency-Monetary Value (RFM) analysis of your email list.

Example projects