Brand identity & Visual direction

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About this service

Summary

I specialize in building complete brand identity systems, built to elevate your business far beyond a basic logo. My service delivers a comprehensive visual toolkit—including a full logo suite, defined color palettes, and typography—all documented in an essential Brand Guide to ensure consistent, impactful application across all your platforms.

What's included

  • Moodboard & Creative direction

    This includes two distinct moodboards to choose from and a clear visual direction. It acts as the approved, foundational blueprint for the entire design process.

  • Full logo suite

    A full logo suite provides a versatile set of logo variations, the primary mark, a secondary layout and a simplified icon, to guarantee consistent branding across every size and background. These essential versions, delivered in multiple color formats, ensure your mark always looks professional whether on a website favicon or a billboard.

  • Color Palette Design

    Color Palettes are selected for optimal brand reinforcement, clarity, and visual accessibility.

  • Brandguidelines

    A document with all brand essentials, illustrating how to correctly use all visual elements—the logo suite, color palettes, and typography—to ensure your brand's consistent and cohesive application across every single internal and external touchpoint.


Skills and tools

Brand Design

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Jitter

Jitter