Brand Identity
Starting at
$
1,200
About this service
Summary
Together, we will create a brand identity that establishes a meaningful connection between the brand and people.
Count on me to embark on a visual journey and bring the essence of your business to life.
Process
Questionnaire:
We start the work by completing a questionnaire, where we can understand the company and its challenges, and set goals for the project. At this stage, we also gather images that illustrate the objectives and reasoning for the creation.
Mood board:
To capture the visual vision you have for your brand, I will create 2 mood boards based on the references provided in the questionnaire. This will help us align our direction better. The mood board is a collection of images, including logos, textures, colors, typography, and other elements that add value to the brand.
Analysis, Research, and Creation:
From this phase onward, the processes become internal. A detailed analysis of the previous two phases is conducted to ensure clarity and provide direction for the next step.
The immersion phase begins by exploring the company’s universe, services, market, and other relevant points. The goal is to find effective ways to communicate the brand’s objectives.
In this stage, graphic creation begins based on the directions thought out and selected during the journey of discovery.
Presentation:
After completing this incredible journey, it’s time to present all the technical and conceptual decisions made for the project creation.
Revisions or Refinements:
The project includes up to 4 rounds of revisions and refinements. Additional revisions beyond this will incur extra charges.
Delivery:
Upon full approval of the visual identity and receipt of payment, all files related to the brand identity will be sent.
Ask about add-ons!
What's included
Mood board
Creation of two mood boards based on the references provided in the questionnaire.
Logos
Main logo and Icon/Symbol - 2 concepts + 4 revisions
Color Palette
HEX, RGB, and CMYK codes
Typography
Typographic choice according to the brand’s tone of voice.
Brand Guidelines
A comprehensive overview of your new brand and instructions on how to use it
Final Files
AI, EPS, PDF, PNG, and SVG
Duration
20 days
Skills and tools
Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop
Industries
Graphic Design
Work with me
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