Instagram Strategy & Management for Lifestyle Brands
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About this service
Summary
FAQs
Which platforms do you manage?
This service focuses on Instagram (feed, Stories, Reels, Highlights). If you’d like to repurpose content for TikTok or other platforms, we can discuss that as an add-on.
Do you also create visuals, or only copy?
I provide copy, content ideas, and clear visual direction. I can create simple layouts or briefs in Figma/Canva/Photoshop, and I’m happy to collaborate with your in-house designer or agency for more complex design needs.
What's included
60-Day Instagram Strategy & Content Calendar
A 60-day Instagram strategy tailored to your brand, including key themes, content pillars, and posting frequency. Delivered as a clear calendar with post ideas, formats (Reels, Stories, feed), and notes on why each piece supports your goals.
Social Content Creation & Publishing
Ready-to-publish Instagram content based on the approved strategy (feed posts, Stories, and Reels concepts). This includes copy, basic visual direction, and scheduling support so your channel stays consistent without you having to manage every detail.
Monthly Performance Report & Insights
A concise monthly report covering key metrics (reach, engagement, follower growth, top-performing posts) and what they mean for your brand. Includes 2–3 clear action items so we can keep improving results each month.
Social Media Workflow & Template Setup
A simple Notion or spreadsheet-based workflow to manage ideas, content status, and approvals, plus reusable templates for briefs and reports. This gives your team a system they can keep using even after the project ends.
Skills and tools
Industries