Initial discussion to distil the end goals.
Rather than "I need a React app that has a list of my projects" instead "My clients are waiting 2 weeks while I produce their work. I need to keep them updated without spending lots of my time doing it manually"
We will get to the bottom of what the most important outcomes are, who this product is aimed at and how we judge success.
e.g "This project is successful if we increase returning clients by 10%"