Brand identity design and strategic positioningMalin Lernhammar
With 10 years of experience helping ambitious and ethically minded businesses, I can help you build a visual identity that you feel proud to share and that works practically day to day. All decisions are made based on strategy, and collaboration with you is my top priority. I can't wait to hear from you!
What's included
Discovery and market positioning
We meet digitally for two hours to deep-dive into your business, goals and how I can make the new visual identity a success. I bring a range of questions and exercises to help you explore new opportunities and talk about topics like competitors and offers. I then compile this into a clear summary that becomes the reference for the project moving forward.
Mood boards
Based on our conversations and research into the market on my end, I share 2-3 mood boards with potential directions moving forward. The goal in this meeting is to understand what resonates with you and establishing a joint language around design. We choose a direction to move forward with and you let me know of any tweaks we need to make.
Logo design
I create two concepts for all aspects of the visual language. This includes two options for responsive logo design - meaning the mark has different variations based on the use (like social media, small formats and your website for example)
Brand type selection
I make a selection of typefaces that create the right feeling for your brand based on our strategy session and overall visual identity. We can use all free type options from places like Google fonts or if you have a budget for it, we can look into fonts from type foundries.
Brand colours
I create flexible and inclusive colour palettes that have a mix of tones to give you options for backgrounds, main brand colours and bold statements. I use a contrast checker to make sure the brand colours follow accessibility rules.
Brand pattern
A brand pattern can add a more branded experience to anything from your website footer to packaging. The pattern is provided in a seamless tile and in all colour ways so you can use it at different sizes.
Icons/spot illustrations
9 custom mini illustrations or icons that can be used to show your values, steps in your ordering process or anything else you would like to clarify to customers.
Brand guide
Once you have chosen the direction you want to move forward with and we have made any changes you would like to see (2 rounds of revisions included), I put together a detailed brand guide. This shows an overview of all the brand assets and shows examples of how to use them day to day.
FAQs
Starting at$3,500
Duration6 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
Service provided by
Malin Lernhammar proÖrebro, Sweden
Brand identity design and strategic positioningMalin Lernhammar
Starting at$3,500
Duration6 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
With 10 years of experience helping ambitious and ethically minded businesses, I can help you build a visual identity that you feel proud to share and that works practically day to day. All decisions are made based on strategy, and collaboration with you is my top priority. I can't wait to hear from you!
What's included
Discovery and market positioning
We meet digitally for two hours to deep-dive into your business, goals and how I can make the new visual identity a success. I bring a range of questions and exercises to help you explore new opportunities and talk about topics like competitors and offers. I then compile this into a clear summary that becomes the reference for the project moving forward.
Mood boards
Based on our conversations and research into the market on my end, I share 2-3 mood boards with potential directions moving forward. The goal in this meeting is to understand what resonates with you and establishing a joint language around design. We choose a direction to move forward with and you let me know of any tweaks we need to make.
Logo design
I create two concepts for all aspects of the visual language. This includes two options for responsive logo design - meaning the mark has different variations based on the use (like social media, small formats and your website for example)
Brand type selection
I make a selection of typefaces that create the right feeling for your brand based on our strategy session and overall visual identity. We can use all free type options from places like Google fonts or if you have a budget for it, we can look into fonts from type foundries.
Brand colours
I create flexible and inclusive colour palettes that have a mix of tones to give you options for backgrounds, main brand colours and bold statements. I use a contrast checker to make sure the brand colours follow accessibility rules.
Brand pattern
A brand pattern can add a more branded experience to anything from your website footer to packaging. The pattern is provided in a seamless tile and in all colour ways so you can use it at different sizes.
Icons/spot illustrations
9 custom mini illustrations or icons that can be used to show your values, steps in your ordering process or anything else you would like to clarify to customers.
Brand guide
Once you have chosen the direction you want to move forward with and we have made any changes you would like to see (2 rounds of revisions included), I put together a detailed brand guide. This shows an overview of all the brand assets and shows examples of how to use them day to day.
FAQs
$3,500