What's included

• Digital Marketing Deliverables

  1. Website Optimization: - SEO Reports and Recommendations: Delivering search engine optimization reports, keyword analysis, and recommendations to improve website visibility. - Performance Analytics: Providing insights into website traffic, user behavior, and conversion metrics through tools like Google Analytics. 2. Content Marketing: - Content Strategy: Developing a content plan aligned with business goals, audience interests, and SEO. - Content Creation: Producing articles, blog posts, videos, infographics, and other relevant content assets. - Editorial Calendar: A schedule outlining content creation and publication timelines. 3. Email Marketing: - Campaign Strategy: Designing email marketing strategies, including segmentation, automation, and personalized content plans. - Email Templates and Copy: Creating visually appealing templates and compelling email copy for campaigns. - Performance Metrics: Tracking email open rates, click-through rates, conversions, and subscriber growth. 4. Paid Advertising: - Campaign Setup: Creating and managing PPC (Pay-Per-Click) advertising campaigns on platforms like Google Ads, social media ads (Facebook, Instagram, LinkedIn, etc.). - Ad Creatives: Designing ad visuals, copywriting, and A/B testing to optimize ad performance. - Campaign Reports: Providing analytics and reports on ad spend, impressions, clicks, conversions, and ROI.

• Social Media Marketing Deliverables:

  1. Social Media Strategy: - Audience Analysis: Understanding the target audience’s demographics, behaviors, and interests. - Platform Selection: Identifying the most relevant social media channels for the brand. - Content Strategy: Planning types of content, posting frequency, and engagement tactics. 2. Content Creation and Posting: - Visual Assets: Creating images, videos, stories, reels, and other engaging content. - Scheduled Posts: Publishing and scheduling content across social media platforms. - Live Events and Campaigns: Organizing live streams, events, or interactive campaigns. 3. Community Management: - Social Listening: Monitoring brand mentions, comments, and messages for timely responses. - Engagement Metrics: Tracking likes, shares, comments, and follower growth. - Crisis Management: Addressing and managing any negative feedback or crises on social media. 4. Influencer Marketing: - Collaboration Plans: Identifying and engaging with relevant influencers for partnerships. - Campaign Execution: Coordinating influencer marketing campaigns and tracking performance. - Metrics and Reports: Evaluating influencer campaign impact and ROI.