Social Media Marketing
Heather Jans
(0)
Starting at
$
25
/hrAbout this service
Summary
Strategic planning and execution of social media marketing campaigns across various platforms to increase brand awareness, engagement, and lead generation.
Process
Initial Consultation:
Discuss client goals, target audience, brand identity, and current social media presence.
Identify key platforms and content preferences.
Strategy Development:
Create a comprehensive social media strategy aligned with client objectives.
Define content themes, posting frequency, engagement tactics, and performance metrics.
Content Calendar:
Develop a monthly content calendar outlining specific posts, captions, and visuals.
Ensure consistency across platforms and alignment with the overall strategy.
Content Creation:
Produce high-quality visual and written content tailored to each platform.
Design engaging graphics, videos, infographics, and other multimedia elements.
Write compelling captions and hashtags to maximize reach and engagement.
Community Management:
Monitor social media channels for comments, messages, and mentions.
Respond promptly to inquiries, feedback, and customer interactions.
Paid Advertising Campaigns:
Plan and execute targeted advertising campaigns based on client objectives and budget.
Create ad copy, select targeting parameters, and optimize ad performance.
Provide regular reports and insights to track campaign effectiveness.
Analytics and Reporting:
Track key performance metrics such as reach, engagement, and conversion rates.
Analyze data to identify trends, insights, and areas for improvement.
Prepare detailed reports to review with the client on a monthly or quarterly basis.
What's included
Social Media Management & Content Creation
Beginning with a social media audit, I will assess the effectiveness of your social media strategy, evaluate content performance, audience demographics, and competitor activity. From there, I will recommend adjustments based on audit findings and start work on a content calendar/posting schedule. Deliverables will be posted on a daily or weekly basis.
Skills and tools
Social Media Manager
Social Media Marketer
Content Creator
Facebook
Instagram
LinkedIn
TikTok
X
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