What's included

• Initial Logo Concepts

  1. At least 3 unique, fully developed logo concepts, each with distinct design directions. 2. Each concept presented with variations (color, monochrome, and reversed versions). 3. Accompanied by brief explanations of the design rationale and how each aligns with the client’s brand vision.

• Alternate Logo Variations

  1. Submarks or icons for social media profiles, favicon, and other smaller-scale applications. 2. Horizontal and vertical layout options to ensure flexibility across platforms and materials.

• Logo Usage Guide

  1. A PDF guide outlining logo usage, including color codes (HEX, RGB, CMYK), font details, and clear space requirements. 2. Guidelines for proper and improper logo applications to maintain brand consistency.

• Primary Logo Files

  1. Scalable vector files (AI, EPS, SVG) 2. High-resolution PNG and JPG files for digital and print use 3. Variations of the logo (e.g., full-color, black & white, and monochrome)